What Is SEO
In the internet marketing arena SEO stands for Search Engine Optimization.
Search Engine Optimization is the process of efficiently optimizing content to W3C standards so that search engine like Yahoo can discover it, read it, and deliver it to web users that may be seeking out your products or services on the internet.
By following W3C standards, open graph protocol, and Google best practices you can have pride in the fact that your SEO lasts through search engine algorithm modifications and that it’s effective across all search engines and social platforms.
SEO Is Not Only For Your Website!
Images, video, Google docs, and social platforms can all be optimized for search.
Properly optimizing internet URLS can be a daunting task.
EfficientProfessional optimization could last twelve to sixteen months, however for local seo in Agoura Hills it should happen in three to six months.
Identifying what you need to do to rank your property can be next to impossible. Every city in California is different. So our suggestion, address what is going to help people, provide value, and be sure to do it right the first time you do it.
Below Are Four Links To Guide You Through Optimizing Your Website For Search Engines.
• Search Engine Optimization Starter Guide from Google – Reference this manual for optimizing your sites for the Google search engine. Google SEO PDF
• W3C Standards (W3C) – We suggest you read more regarding this grassroots coalition and it’s standards at this link. https://www.w3.org/standards/
• Open Graph Protocol (OGP) – Benefits your Search Engine optimization processes immensely, please be sure to check this out as well. http://ogp.me/
• Schema – Is a collaborative, community backed activity with a goal to create, maintain, and provide schema for structured data on the web, on web sites, in email, and everywhere else applicable. https://schema.org/
How To SEO Your Website – On Page Optimization.
This is asked a lot, and even though I believe there isn’t a definitive answer, I do believe there are basic rules to pay attention to. If you have not had the time to download the Google PDF file I linked to above, then this should be adequate until you can.
Quick Note: If you provide a service in Agoura Hills then you will want to consider using Agoura Hills in your articles and descriptions as they apply to the fundamentals listed below.
Basic On Site SEO Fundamentals.
• URL – Consider the article you will be adding to your site, now I recommend you label the URL topically relevant to the content. The URL string helps to identify a page. If you are optimizing your web page for “good food in Agoura Hills” make sure that is found in the page URL string.
• Yoast – Almost all WordPress users install plugins to optimize their sites. A popular plugin used as of this publication is Yoast SEO. The Yoast plugin installs with some standard features, however there is some advanced functionality. Getting Yoast installed will allow you to seo your site more efficiently.
• Links & Anchor Text – Be sure to build an outbound authority link with anchor to a page that also offers value to the reader. I would not include an outbound authority link with anchor to another page about the same service or product, instead create the link with anchor to to a property that’s semi- relevant but isn’t in direct competition with the topic you may be trying to rank your page for. Building a link to another local Agoura Hills business can help provide geographic relevance also.
• H-Tags – If you are using a page builder that gives you the opportunity to create H Tags then do it. An H-Tag is is the header of your article, use it to tell your viewers what the content is about.
• Page Content – Produce as much engaging content to the viewer as you can, see below. This includes photos, writings, videos, PDF files, embedded Google maps, links to social networks, and more.
• Pictures – If you can get unique graphics to share on your post then do it. Label your graphics with relevant keywords that fit with the rest of the page content. Also be sure to label the graphics according to what they actually are. Do not label an image of a phone a monitor.
Note: If the photo was taken at a park in Agoura Hills then consider labeling it “Agoura Hills town park” if that is what the graphic is.
• Article – Provide value with the content your creating. Make sure that when viewers land on your page and read your article that it is relevant to the search wordsthey typed to find you. It’s recommended that you write a minimum of three hundred words, anything above and beyond is a plus. Also, if someone in Agoura Hills is searching for your services, clarifying that your company is actually in Agoura Hills proves to be extremely beneficial to search.
• Videos – In an ideal situation your page would be rich with content. Words, pictures, videos, hyper-links, docs, and anything else beneficial to the content. You can create nice videos on your ipad and post it to Dailymotion. Embedding a hosted video creates value all across the board. It gives the viewer another piece of content to interact with, and it gives the search engines more unique content to index. This is a win-win.
How Do I SEO My Site For Search – Off Site SEO
Off page optimization refers to other web sites and the links coming from those sites. These links are called backlinks. The referring property can be another blog or company site, a social property like Twitter, a citation, or article comment linking back to your site. There are other ways of receiving referral links, but these are common and usually easy to get.
• Link Outreach – You have probablyI’m sure you have done business with another business that has a site, or you have an acquaintance or networking partners that have a business site. Simply reach out to any of these people and ask them to post an article about you or your services on the site. My recommendation is that you write it to save them the inconvenience. Be sure to include a website and return the favor to them by building a link to their site from your site.
• Social Sites – By setting up social properties like Instagram, Twitter, Youtube, and Reddit you have the ability to send no follow links to your site from the account profile. You can also create links from a post within these properties. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a fantastic way to create a referral link. Building profiles within local directories like Yelp, Google Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Agoura Hills on those platforms but to also send nofollow backlinks to your page from that profile.
• Comments – We have had personal success searching for blogs on the web that were relevant to my web page and commenting on them with a link back to my site. Without being a spammer, locate an topical blog post, comment and engage the online community, and leave a backlink in your comment that links back to your page. That my friends is a backlink.
In this ever advancing world of internet technology, what may be an important factor now may become even less effective tomorrow. We believe by staying within web standards, following OGP , and utilizing Schema you will have success optimizing your content for many years. Loop holes and short cuts never last long, loop holes are closed off every day and the algorithms are only becoming more advanced. Take time to educate yourself, take the time to do it right and at the end of the day you will find your pages to be ranking for years to come.
Tweets by mi_marketing
Agoura Hills SEO Services
SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.