Off Site SEO
Off site SEO refers to other web sites and the inbound links coming from those pages. Those links are called backlinks. The referring site can be another blog or business website, a social property like Facebook, a citation, or blog comment linking back to you. There are other means of getting authority backlinks, but these are common and are typically easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with a company that has a site, or you have friends or networking partners that have a business site. Take the time to reach out to anyone of these associates in Chelsea and ask them to include an article about you or your company on the site. My suggestion is that you write it to save them the hassle. Be sure to include a property and return the favor to them by creating a link to their website from your property. Also note, if they have a Google verified address in Chelsea and you are wanting to rank for a local Chelsea service term, that will be a positive geo relevance factor.
• Social Media – By setting up social accounts like Facebook, Twitter, Youtube, and Reddit you have the option to send links to your site from the user profile. You can also link out from a post within these platforms. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a legitimate way to create a an inbound link. Creating business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only have a local presence in Chelsea, Massachusetts on those platforms but to also send links back to your web page from that property.
• User Comments – We have had personal success searching for sites on the internet that were topical to our web page and commenting on them with a link back to my site. Don’t be a spammer, find an topical article, comment and engage the online community, and leave a signature in your comment that refers back to your page. That is a comment link.
Off Site SEO Tools
There are other options to the optimization tools that Google offers, there are many other tools that help you monitor traffic, authority links, referral links, page rankings, and many other analytics. Keeping an eye on the healthy condition of your property and keeping a clean link profile is a must for ranking. Here are some of those interfaces and some info on how they can assist you with your off page SEO.
• MOZ OSE – (https://moz.com/) – MOZ Open Site Explorer allows you to locate referral links, find link outreach opportunities, locate unwanted referral links, check on a sites domain authority, and page authority. MOZ also offers other tools that are irreplaceable for SEO. Take a look at MOZ local (metrics specific to Chelsea and the surrounding cities) and the arsenal of free optimization optimization software interfaces for those of you that are just getting your feet wet.
Domain Authority and PA are very important metrics in the SEO arena. You can use this software to monitor the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your websites SEO. For people overseeing an SEO organization, this subscription also allows you to maintain and track any changes with a businesses online profile. Most of the service software offered through this dashboard are position tracking, website audits, social management, profile monitoring, backlink audits, lead generation management, keyword rank analytics, domain analytics, and more.
Tracking keyword positions and referral traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful dashboard that gives you the opportunity to manage the health of your website. The tools made available on Ahrefs are a lot like those seen on SEM Rush, but there are very specialized tools that make Ahrefs a must have resource for anyone optimizing sites. Ahrefs includes a website explorer, content explorer, keyword explorer, batch analytics, inbound link explorer, and much more.
The referral link profile explorer is an awesome tool used for identifying links directing to your web site. This is great for discovering good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is mostly used to track the rankings of unique key words and URL strings. Software like this is required to gauge movement and/or recognize a drop in the SERPS. For people looking to monitor the SEO for their clients, Pro Rank Tracker is a pretty affordable option in the industry.
Ranking details refer to position fluxuation in the SERPS. The red values represent a drop in rankings while the green values represent a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for locating keywords that you want to rank your site for. You can customize geo specific location identification settings to pin-point search volume in a specified city and state like Chelsea, Massachusetts. These key terms that you locate and begin targeting will be the same group of keywords that you follow in Pro Rank Tracker. Another useful feature is the search volume graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched phrases is helpful to anyone trying to rank in Massachusetts.
Chelsea Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.