Off Page Optimization
Off site optimization refers to other properties and the links coming from those sites. These links are called backlinks. The referring web site can be another blog or business website, a social property like Pinterest, a citation, or article comment linking back to your site. There are other means of receiving referral links, but these are common and usually easy to obtain.
• Link Outreach – There is a chance you have done business with another company that has a website, or you have friends or networking partners that have personal site. Take the time to reach out to anyone of these connections in Cheney and ask them to include an article about you or your services on the site. My suggestion is that you write it to save them the time. Be sure to include a page and return the favor to them by building a link to their site from your web page. Also note, if they have a Google verified address in Cheney and you are wanting to rank for a local Cheney service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social properties like Facebook, G+, Pinterest, and Flickr you have an opportunity to link out to your property from the account profile. You can also create links from a post within these platforms. Lots of ways to send links, just gotta get creative.
• Citations – Citations are a fantastic way to create a link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only have a local presence in Cheney, Washington on those platforms but to also link back to your page from that profile.
• Social Comments – We have experienced personal success locating articles on the web that were relevant to our web page and commenting on them with a backlink to our webpage. Do not be a spammer, search for an topical article, leave a comment and engage the community, then leave a link in your comment that points back to your site. That my friends is a backlink.
Tools For Off Page SEO
There are other options to the tools that Google makes available, there are many other tools that assist you with monitoring traffic, referral traffic, backlinks, rankings, and other analytics. Monitoring the healthy condition of your site and maintaining a nice back link profile is essential for ranking your site. Here are a few of those tools and some basic information on how they will help you with your off page optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect inbound links, find linking opportunities, locate negative back links, check a web sites domain authority, and page authority. Moz developed other useful tools that are must haves for SEO. Check out MOZ local (metrics exclusive to Cheney and the surrounding neighborhoods) and the plethora of free to use optimization dashboards for those of you that are just getting off the ground.
DA and PA are very important metrics in SEO. Use this software to evaluate the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for maintaining your web sites SEO. For those of you running an SEO organization, this software allows you to monitor and keep track of any changes with a businesses online profile. Most of the service software offered in this dashboard are position tracking, website audits, social management, brand monitoring, outbound link audits, lead gen management, keyword search analytics, domain analytics, and more.
Tracking keyword rankings and site traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very impressive piece of software that allows you to manage the health of your web site. Most of the features made available on Ahrefs are very similar to those seen on SEM Rush, but there are really unique tools that make Ahrefs a must have resource for anyone optimizing sites. Ahrefs includes a website explorer, content crawler, keyword explorer, batch analytics, link explorer, and much more.
The referral link profile explorer is an awesome piece of software used for discovering backlinks referring to your website. This is helpful for discovering good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is mostly used to monitor the movement of individual key words and URLS. A tool such as this is required to monitor movement and/or spot a dip in the SERPS. For agencies looking to monitor the SEO for clients, Pro Rank Tracker is a very affordable option in the industry.
Ranking statistics refer to position fluxuation in the SERPS. The red values seen indicate a dip in rankings while the green values displayed show a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for locating key terms that you want rank your site for. You can configure specific location settings to locate search volume in a specified city and state like Cheney, Washington. These key phrases that you find and begin targeting will be the same keywords that you analyze in PRT. Another helpful tool is the search chart, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched keywords is helpful to anyone trying to rank in Washington.
Cheney Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.