Off Page SEO
Off site optimization refers to other pages and the inbound links coming from those sites. These links are called backlinks. The referring property can be another blog or company site, a social property like Facebook, a citation, or social comment linking back to your page. There are many other ways of getting referral links, but these are common and are typically easy to get.
• Link Outreach – There is a chance you have done business with another company that has a site, or you have an acquaintance or networking partners that have sites. Simply reach out to one of these people in Chino Hills and ask them to post an article about you or your company on there. My recommendation is that you write it to save them the inconvenience. Be sure to give yourself a property and return the favor to them by linking to their site from your site. Also note, if they have a Google verified address in Chino Hills and you are wanting to rank for a local Chino Hills service term, that will be a positive geo relevance factor.
• Social – By setting up social properties like Facebook, Twitter, Youtube, and Flickr you have an opportunity to send links to your website from the account profile. You can also link out from a post within these properties. Lots of ways to create links, just need to get creative.
• Citations – Citations are a legitimate way to produce a referral link. Setting up business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only create a local presence in Chino Hills, California on those platforms but to also link back to your site from that property.
• User Comments – I have experienced personal success finding sites on the web that were topical to our web page and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an relevant blog post, comment and engage the online community, then leave a link in your comment that links back to your web page. That is a comment link.
Software For Off Site SEO
In addition to the optimization tools that Google makes available, there are many other utilities that help you monitor site traffic, referral traffic, referral links, rankings, and many other analytic tools. Monitoring the healthy condition of your site and keeping a nice backlink profile is absolutely necessary for ranking. Here are a few of those tools and some info on how they can assist you with your off site SEO.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to inspect referral links, locate link building opportunities, discover suspicious links, check a websites domain authority, and page authority. MOZ developed other useful tools that are proven useful for optimization. Check out MOZ local (metrics specific to Chino Hills and the surrounding areas) and their plethora of free optimization optimization software interfaces for you guys that are just getting started.
DA and Page Authority are important metrics in SEO. You can use this tool to check the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for managing your web sites SEO. For individuals managing an SEO business, this software also allows you to maintain and track any changes with a businesses online property. Some of the services offered through this interface are keyword position tracking, website audits, social management, profile monitoring, inbound link audits, lead gen management, keyword rank analytics, domain metrics, and lots more.
Tracking keyword rankings and web traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful dashboard that gives you the opportunity to manage the health of your site. Most of the tools available on Ahrefs are identical to those available on SEM Rush, but there are really unique tools that have made Ahrefs a must have subscription for anyone optimizing sites. Ahrefs has a website explorer, content explorer, keyword explorer, batch analytics, backlink explorer, and lots more.
The referral link profile explorer is a great tool we use for identifying inbound links directing to your site. This is useful for finding good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is primarily used to follow the rankings of specific keywords and URLS. A tool such as this is needed to monitor progress and/or identify a dip in the SERPS. For agencies looking to manage SEO for clients, Pro Rank Tracker is an affordable industry option.
Ranking stats indicate keyword position movement in the SERPS. The red values represent a drop in keyword rankings while the green values seen represent an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating keywords that you want to rank your site for. You can configure geo specific location identification settings to identify search volume in a specific city and state like Chino Hills, California. These keywords that you find and begin to target will be the same keywords that you analyze in Pro Rank Tracker. Another helpful feature is the search chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched key terms is helpful to anyone trying to rank in California.
Chino Hills Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.