Off Site SEO
Off page SEO refers to other properties and the referral links coming from those pages. Those links are called backlinks. The referring site can be another blog or business website, a social property like Instagram, a citation, or social comment linking back to your page. There are many other means of getting referral links, but these are common and usually simple to obtain.
• Link Outreach – Most likely you have done business with someone else that has a site, or you have an acquaintance or networking associates that have sites. Just reach out to any of these individuals in Choctaw and ask them to include an article about you or your business on there. My recommendation is that you create it to save them the inconvenience. Be sure to give yourself a property and return the favor to them by creating a link to their page from your web page. Also note, if they have a Google verified address in Choctaw and you are wanting to rank for a local Choctaw service term, that will be a positive geo relevance factor.
• Social – By setting up social profiles like Instagram, G+, Pinterest, and Flickr you have an opportunity to send no follow links to your website from the user profile. You can also create links from a post within these platforms. Lots of ways to link out, just need to get creative.
• Citations – Citations are a fantastic way to get a an inbound link. Building profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only have a local presence in Choctaw, Oklahoma on those platforms but to also link back to your page from that profile.
• Social Comments – I have experienced personal success locating blogs on the web that were relevant to our site and commenting on them with a backlink to our webpage. Do not be a spammer, find an topical blog post, leave a comment and engage the online community, then leave a signature in your comment that refers back to your site. That is a backlink.
Tools For Off Page SEO
In addition to the tools that Google provides, there are many other utilities that assist you with monitoring internet traffic, authority links, referral links, page rankings, and many other analytics. Keeping an eye on the healthy condition of your web property and maintaining a nice referral link profile is essential for ranking. Here are some of those dashboards and some information on how they could assist you with your off page optimization.
• MOZ OSE – (https://moz.com/) – MOZ Open Site Explorer allows you to locate referral links, discover linking opportunities, locate bad referral links, check on a web sites domain authority, and page authority. Moz also offers other useful tools that are proven useful for agencies. Check out Moz local (metrics exclusive to Choctaw and the surrounding cities) and the plethora of free optimization tools for you guys that are just getting established.
DA and PA are very important metrics in the SEO world. Use this software to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for managing your sites SEO. For folks managing an SEO business, this subscription also allows you to maintain and keep track of any changes with a clients online property. Most of the services provided through this interface are keyword position tracking, site audits, social tracking, brand monitoring, backlink audits, lead gen management, keyword rank analytics, domain metrics, and much more.
Tracking keyword positions and traffic are very important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful interface that gives you the opportunity to monitor the health of your web site. Many of the features made available on Ahrefs are similar to those seen on SEM Rush, but there are very unique tools that have made Ahrefs a must get tool for any SEO. Ahrefs includes a site explorer, content crawler, keyword research tool, batch overviews, inbound link explorer, and lots more.
The link profile explorer is a great tool used for discovering referral links directing to your website. This is useful for identifying good and bad back links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is mostly used to track the movement of unique key words and URL strings. A tool like this is needed to gauge movement and/or identify a dip in the SERPS. For individuals looking to manage the SEO for their clients, PRT is a very affordable option in the industry.
Ranking statistics refer to keyword position movement in the SERPS. The red values indicate a drop in rankings while the green values indicate an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for finding key terms that you want rank your site for. You can choose geo-specific location identification settings to uncover search volume in a specific city and state like Choctaw, Oklahoma. These key terms that you locate and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another useful feature is the search volume graph, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched key terms is beneficial to anyone trying to rank in Oklahoma.
Choctaw Off Page SEO
Modern Influence Logo
Modern Influence Image
SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.