Off Page SEO
Off site SEO refers to other properties and the referral links coming from those properties. Those links are called backlinks. The referring web site can be another blog or business website, a social property like Twitter, a citation, or blog comment linking back to you. There are many other means of getting backlinks, but these are common and are typically easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with a business that has a website, or you have friends or networking partners that have a business site. Take the time to reach out to anyone of these individuals in Cibolo and ask them to post an article about you or your business on there. My recommendation is that you produce it to save them the inconvenience. Be sure to give yourself a web page and return the favor to them by creating a link to their site from your site. Also note, if they have a Google verified address in Cibolo and you are wanting to rank for a local Cibolo service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social profiles like Facebook, Twitter, Pinterest, and Reddit you have an opportunity to send links to your site from the user profile. You can also create links from a post within these platforms. Lots of ways to link, just gotta get creative.
• Citations – Citations are a legitimate way to produce a link. Setting up profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only create a local presence in Cibolo, Texas on those platforms but to also send links back to your page from that property.
• Blog Comments – I have experienced personal success finding sites on the web that were topical to our page and leaving a comment on them with a link back to my site. Don’t be a spammer, locate an topical web page, comment and engage the community, then leave a link in your comment that points back to your web page. That my friends is a backlink.
Tools For Off Page SEO
There are other options to the tools that Google provides, there are plenty of other utilities that assist you with monitoring internet traffic, authority links, referral links, page rankings, and other analytics. Monitoring the healthy condition of your web property and maintaining a clean referral link profile is essential for ranking your site. Here are a few of those tools and some information on how they can assist you with your off page SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to locate referral links, discover link outreach opportunities, discover suspicious back links, check a websites domain authority, and page authority. Moz also offers other useful tools that are irreplaceable for optimization. Take a look at Moz local (metrics exclusive to Cibolo and the surrounding cities) and the plethora of free optimization optimization software interfaces for those of you that are just getting your feet wet.
DA and Page Authority are very important metrics in the SEO arena. Use this tool to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your websites SEO. For those of you overseeing an SEO agency, this subscription also allows you to maintain and keep track of sudden changes with a clients online profile. Most of the service software provided in this interface are keyword position tracking, site audits, social tracking, profile monitoring, inbound link audits, lead generation management, keyword rank analytics, domain metrics, and much more.
Tracking keyword rankings and referral traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful tool that allows you to manage the health of your site. Most of the features made available within Ahrefs are a lot like those seen on SEM Rush, but there are some specialized tools that have made Ahrefs a must get tool for any SEO. Ahrefs has a site explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and more.
The referral link profile explorer is a great piece of software used for locating back links pointing to your web site. This is great for locating good and bad backlinks.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software tool that is most commonly used to monitor the movement of individual key words and URL strings. A tool like this is needed to gauge progress and/or spot a drop in the SERPS. For businesses looking to monitor the SEO for their clients, PRT is an affordable option.
Ranking details refer to position movement in the SERPS. The red values seen represent a drop in rankings while the green values indicate a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for locating key phrases that you want to rank your site for. You can customize geo-specific location settings to pin-point keyword search volume in a specified city and state like Cibolo, Texas. These keywords that you identify and begin to target will be the same keywords that you monitor in PRT. Another helpful tool is the search graph, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched terms is valuable for anyone trying to rank in Texas.
Cibolo Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.