Off Site Optimization
Off site optimization refers to other web sites and the inbound links coming from those pages. Those links are called backlinks. The referring site can be another blog or company site, a social property like Twitter, a citation, or article comment linking back to you. There are other means of receiving backlinks, but these are common and usually simple to obtain.
• Link Outreach – Most likely you have done business with another business that has a website, or you have an acquaintance or networking connections that have websites. Just reach out to one of these individuals in Clawson and ask them to feature an article about you or your company on there. My suggestion is that you write it to save them the time. Be sure to include a web page and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Clawson and you are wanting to rank for a local Clawson service term, that will be a positive geo relevance factor.
• Social Media – By setting up social profiles like Facebook, Twitter, Youtube, and Reddit you have an opportunity to send links to your site from the account profile. You can also link out from a post within these properties. Lots of ways to create links, just need to get creative.
• Citations – Citations are a fantastic way to build a link. Creating profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Clawson, Michigan on those platforms but to also backlink to your website from that property.
• Comments – We have had personal success searching for blogs on the web that were topical to our web page and commenting on them with a backlink to our webpage. Don’t be a spammer, locate an relevant blog post, comment and engage the community, then leave a backlink in your comment that links back to your website. That is a backlink.
Software Subscriptions For Off Page SEO
In addition to the Webmaster tools that Google offers, there are other utilities that help you monitor internet traffic, referral traffic, backlinks, page rankings, and many other analytics. Keeping an eye on the healthy condition of your property and keeping a authoritative referral link profile is absolutely necessary for ranking your site. Here are some of those interfaces and some basic info on how they will assist you with your off page SEO.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to locate referral links, discover linking opportunities, find unwanted referral links, check a websites domain authority, and page authority. MOZ provides other useful tools that are irreplaceable for SEO. Take a look at Moz local (metrics specific to Clawson and the surrounding cities) and their arsenal of free to use optimization tools for you guys that are just getting off the ground.
DA and PA are very important metrics in the SEO world. You can use this tool to check the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for maintaining your sites SEO. For those of you overseeing an SEO business, this subscription also allows you to orchestrate and keep track of any changes with a clients online profile. Many of the services provided in this dashboard are position tracking, website audits, social media managment, profile monitoring, outbound link audits, lead generation management, keyword search analytics, domain metrics, and more.
Tracking keyword positions and site traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful dashboard that gives you the opportunity to monitor the condition of your website. Most of the tools available within Ahrefs are a lot like those found on SEM Rush, but there are some specialized tools that have made Ahrefs a must have tool for anyone optimizing sites. Ahrefs includes a site explorer, content explorer, keyword explorer, batch overviews, backlink explorer, and more.
The referral link profile explorer is a great piece of software we use for locating backlinks directing to your web site. This is helpful for locating good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is most commonly used to track the rankings of unique keywords and URLS. A tool such as this is required to gauge movement and/or spot a dip in rankings. For people looking to monitor SEO for their clients, Pro Rank Tracker is an affordable industry option.
Ranking details indicate position fluxuation in the SERPS. The red values represent a drop in keyword rankings while the green values displayed show a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying keywords that you want rank your page for. You can choose geo specific location settings to uncover search volume in a specific city and state like Clawson, Michigan. These key words that you locate and begin to target will be the same keywords that you analyze in Pro Rank Tracker. Another useful tool is the search volume info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched key terms is beneficial to anyone trying to rank in Michigan.
Clawson Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.