2Social Contesting Engages
Contests and sweepstakes have been around forever, but societal contesting for business haslately taken off and offers Clearlake companies a affordablemethod to participate and build brand awareness. Contests are not the end all of social advertising efforts, but they due offer a secondaryapproach to getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter in the event that you have 10 or 10k likes, contesting creates activeanswers from users and has proven to boost page likes for companies. Therehave been cases where customers have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this isn’t the sole advantage that comes fromsocial contesting and Facebook isn’t the only platform to run it on either. Apart fromthe internet metrics and feedback received, social contesting additionallycreates offline brand consciousness and societalengagement.
Folks like winning things, especially if it doesn’t cost themmoney. Nonetheless, there’s something they canpay you with that is precious to you but doesn’t cost them much more then their time. Bydeveloping a contest “entry form” you can extract info from an end user that will let you run case studies on your owncrowd. This shouldn’t be an annoying procedure to sign up, but take advantage of thisopportunity to learn more about the people which are interested in your productsor services (i.e., how they found out about your promotion, what they like about your products, etc. and if they may befrom Clearlake). These entry forms can offer a ton of value, so you are required to be sure you take the time to extract the info and see whatindividuals are saying. You can take advantage of this information to navigate other socialmarketing efforts, or to enhance your next social contest.
Drive Referral Traffic From Contesting
If you are in possession of a worthy contest in placethat encourages your followers to share on their social profiles, this could be a hugetraffic funnel for your company. The ability to share everything viasocial media may provide your business a lump in traffic. Contestants today can shareeverything with their family and friends, this alone can help amplify your marketing messagein ways which wasn’t previously accessible.
When there is a voting component assembled into your strategy, participants willusually share through their social profiles, reaching out to family and friends to support their entry. Like other advertising tools, competitionscould be extremely effective when used as element of acomplete social media strategy. Any brick and mortar business, as well as online businesses, can benefit greatly from competitions.
Before you begin a competition, though, be sure to familiarize yourself with California regulations. Each state has its owncompetition laws — and some can be catchy — thus do a little research to make sure your promotion is lawful.
Contact Modern Influence today to learn more about running contests through social media in Clearlake.