Off Page Optimization
Off site SEO refers to other web sites and the inbound links coming from them. Those links are called backlinks. The referring web site can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to you. There are other means of getting referral links, but these are common methods and are typically easy to obtain.
• Link Outreach – Most likely you have done business with another company that has a website, or you have friends or networking partners that have personal site. Take the time to reach out to anyone of these people in Clearwater and ask them to post an article about you or your products on there. My recommendation is that you create it to save them the time. Be sure to include a web page and return the favor to them by linking to their page from your property. Also note, if they have a Google verified address in Clearwater and you are wanting to rank for a local Clearwater service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social profiles like Instagram, G+, Pinterest, and Flickr you have the option to send no follow links to your web page from the user profile. You can also link out from a post within these properties. Lots of ways to link out, just need to get creative.
• Citations – Citations are a great way to get a link. Setting up profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only build a local presence in Clearwater, Florida on those platforms but to also backlink to your page from that property.
• Comments – We have had personal success searching for sites on the web that were relevant to our website and leaving a comment on them with a link back to my site. Without being a spammer, locate an topical blog post, leave a comment and engage the online community, and leave a link in your comment that points back to your site. That my friends is a backlink.
Off Site SEO Software Tools
In addition to the optimization tools that Google makes available, there are many other dashboards that help you monitor traffic, referral traffic, referral links, rankings, and other analytic tools. Guarding the health of your web site and maintaining a clean backlink profile is absolutely necessary for ranking your site. Here are a few of those tools and some basic information on how they could assist you with your off page optimization.
• MOZ Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to research inbound links, locate linking opportunities, discover negative back links, check a websites domain authority, and page authority. Moz also offers other tools that are irreplaceable for agencies. Check out MOZ local (metrics specific to Clearwater and the surrounding neighborhoods) and the arsenal of free SEO optimization software interfaces for you guys that are just getting your feet wet.
Domain Authority and Page Authority are very important metrics in the SEO world. Use this software to evaluate the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your web sites optimization. For people overseeing an SEO organization, this tool allows you to orchestrate and track any changes with a businesses online property. Some of the tools offered in this dashboard are keyword position tracking, website audits, social tracking, profile monitoring, outbound link audits, lead generation management, keyword rank analytics, domain health, and more.
Tracking keywords and web traffic are very important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive piece of software that allows you to monitor the condition of your site. The features made available within Ahrefs are identical to those available on SEM Rush, but there are really unique tools that have made Ahrefs a must have tool for any SEO. Ahrefs has a site explorer, content crawler, keyword explorer, batch analytics, backlink explorer, and much more.
The backlink profile explorer is an awesome tool we use for locating links directing to your website. This is useful for identifying good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is primarily used to monitor the movement of unique key words and URL strings. Software like this is needed to monitor progress and/or identify a dip in rankings. For agencies looking to manage the SEO for their clients, Pro Rank Tracker is a pretty affordable option in the industry.
Ranking stats refer to keyword position movement in the SERPS. The red values represent a dip in rankings while the green values seen show an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating keywords that you want to rank your page for. You can configure geo-specific location settings to discover search volume in a specified city and state like Clearwater, Florida. These keywords that you find and begin to target will be the same group of keywords that you monitor in PRT. Another helpful tool is the search chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.
Identifying locally searched keywords is beneficial for anyone trying to rank in Florida.
Clearwater Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.