Off Page Optimization
Off page optimization refers to other pages and the links coming from those sites. Those links are called backlinks. The referring site can be another blog or business website, a social property like Facebook, a citation, or social comment linking back to your property. There are other ways of receiving referral links, but these are common methods and usually simple to obtain.
• Link Outreach – There is a chance you have done business with a business that has a site, or you have an acquaintance or networking associates that have personal site. Just reach out to anyone of these associates in Cleveland and ask them to include an article about you or your business on the site. My recommendation is that you produce it to save them the time. Be sure to create a web page and return the favor to them by building a link to their website from your web page. Also note, if they have a Google verified address in Cleveland and you are wanting to rank for a local Cleveland service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social accounts like Instagram, G+, Pinterest, and Flickr you have an opportunity to link out to your property from the user profile. You can also create links from a post within these properties. Lots of ways to link, just need to get creative.
• Citations – Citations are a legitimate way to get a referral link. Setting up profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in Cleveland, Mississippi on those platforms but to also link back to your web page from that profile.
• Comments – I have had personal success finding blogs on the internet that were relevant to our web page and leaving a comment on them with a link back to my site. Do not be a spammer, search for an interesting blog post, leave a comment and engage the community, and leave a URL in your comment that points back to your page. That is a backlink.
Off Site SEO Tools
In addition to the Webmaster tools that Google makes available, there are many other tools that assist you with monitoring traffic, referral traffic, backlinks, page rankings, and many other analytics. Monitoring the healthy condition of your web page and keeping a authoritative link profile is essential for ranking your site. Here are a few of those software interfaces and some information on how they could assist you with your off site SEO.
• Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect inbound links, discover linking opportunities, locate suspicious backlinks, check a websites domain authority, and page authority. Moz provides other useful tools that are must haves for SEO. Take a look at Moz local (metrics exclusive to Cleveland and the surrounding cities) and the plethora of free to use SEO tools for those of you that are just getting off the ground.
Domain Authority and Page Authority are very important metrics in the SEO arena. You can use this software to monitor the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for maintaining your web sites optimization. For people overseeing an SEO agency, this subscription allows you to orchestrate and track sudden changes with a clients online profile. Most of the service software offered through this interface are keyword position tracking, website audits, social media managment, brand monitoring, outbound link audits, lead generation management, keyword search analytics, domain metrics, and lots more.
Tracking keyword positions and web traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very impressive tool that allows you to manage the health of your website. Most of the features available within Ahrefs are very similar to those found on SEM Rush, but there are many specialized tools that have made Ahrefs a must have tool for any SEO agency. Ahrefs includes a site explorer, content explorer, keyword explorer, batch analytics, backlink explorer, and more.
The referral link profile explorer is an awesome tool we use for locating referral links referring to your website. This is useful for discovering good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is primarily used to track the movement of unique keywords and URL strings. Software such as this is needed to monitor progress and/or recognize a dip in rankings. For agencies looking to monitor SEO for their clients, Pro Rank Tracker is an affordable option.
Ranking metrics refer to position fluxuation in the SERPS. The red values represent a dip in keyword rankings while the green values represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key phrases that you want to rank for. You can customize specific location settings to identify search volume in a specified city and state like Cleveland, Mississippi. These keywords that you find and begin to target will be the same group of keywords that you monitor in Pro Rank Tracker. Another useful tool is the search volume graph, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched terms is beneficial to anyone trying to rank in Mississippi.
Cleveland Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.