Off Site Optimization
Off page optimization refers to other web sites and the referral links coming from them. These links are called backlinks. The referring site can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to your page. There are many other ways of receiving authority backlinks, but these are common and usually easy to get.
• Link Outreach – Most likely you have done business with a company that has a site, or you have an acquaintance or networking associates that have personal site. Simply reach out to any of these individuals in Cleveland and ask them to post an article about you or your products on it. My suggestion is that you write it to save them the inconvenience. Be sure to include a website and return the favor to them by linking to their site from yours. Also note, if they have a Google verified address in Cleveland and you are wanting to rank for a local Cleveland service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social properties like Instagram, Twitter, Pinterest, and Reddit you have an opportunity to link out to your site from the account profile. You can also create links from a post within these platforms. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a great way to get a link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in Cleveland, Texas on those profiles but to also backlink to your web page from that profile.
• Comments – We have experienced personal success searching for sites on the internet that were relevant to our web page and commenting on them with a backlink to our webpage. Do not be a spammer, find an topical web page, leave a comment and engage with the community, then leave a signature in your comment that links back to your website. That is a backlink.
Software Subscriptions For Off Page SEO
In addition to the optimization tools that Google makes available, there are other tools that assist you with monitoring site traffic, authority links, backlinks, rankings, and many other analytics. Keeping an eye on the health of your web site and maintaining a authoritative link profile is absolutely necessary for ranking. Here are some of the software interfaces and some basic info on how they can assist you with your off page optimization.
• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to view inbound links, discover link outreach opportunities, locate suspicious referral links, check on a web sites domain authority, and page authority. Moz also offers other tools that are irreplaceable for agencies. Take a look at MOZ local (metrics specific to Cleveland and the surrounding neighborhoods) and the arsenal of free to use SEO tools for you SEO’s that are just getting established.
Domain Authority and Page Authority are very important metrics in the SEO arena. You can use this tool to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for maintaining your web sites SEO. For individuals managing an SEO organization, this subscription also allows you to monitor and keep track of changes with a clients online profile. Some of the tools provided in this interface are keyword position tracking, web site audits, social tracking, brand monitoring, outbound link audits, lead gen management, keyword analytics, domain metrics, and more.
Tracking keyword rankings and traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive piece of software that gives you the opportunity to manage the health of your website. Many of the tools made available on Ahrefs are very similar to those available on SEM Rush, but there are many unique tools that have made Ahrefs a must get resource for any SEO agency. Ahrefs includes a site explorer, content crawler, keyword research tool, batch overviews, referral link explorer, and more.
The referral link profile explorer is an awesome tool we use for locating links directing to your web site. This is useful for discovering good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is mostly used to monitor the rankings of unique keywords and URLS. Software such as this is needed to gauge progress and/or spot a dip in rankings. For agencies looking to monitor SEO for their clients, Pro Rank Tracker is a pretty affordable industry option.
Ranking details indicate position movement in the SERPS. The red values seen indicate a dip in rankings while the green values seen show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for finding key phrases that you want rank your page for. You can customize specific location settings to discover search volume in a specified city and state like Cleveland, Texas. These keywords that you identify and begin to target will be the same group of keywords that you analyze in PRT. Another helpful feature is the search volume chart, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched key terms is valuable for anyone trying to rank in Texas.
Cleveland Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.