Off Page SEO
Off page optimization refers to other web properties and the inbound links coming from them. Those links are called backlinks. The referring web property can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to your site. There are many other means of getting referral links, but these are common and usually easy to get.
• Link Outreach – There is a chance you have done business with a business that has a site, or you have an acquaintance or networking associates that have personal site. Take the time to reach out to one of these people in Clinton and ask them to post an article about you or your services on it. My recommendation is that you create it to save them the hassle. Be sure to include a back link and return the favor to them by building a link to their site from your property. Also note, if they have a Google verified address in Clinton and you are wanting to rank for a local Clinton service term, that will be a positive geo relevance factor.
• Social Media – By setting up social profiles like Facebook, G+, Youtube, and Reddit you have the option to link out to your web page from the user profile. You can also create links from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a great way to produce a link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only build a local presence in Clinton, North Carolina on those platforms but to also send links back to your page from that profile.
• Blog Comments – I have had personal success searching for articles on the web that were topical to our site and commenting on them with a link back to my site. Without being a spammer, find an relevant web page, comment and engage with the community, and leave a link in your comment that links back to your web page. That is a backlink.
Off Site SEO Software Tools
In addition to the SEO tools that Google makes available, there are other utilities that help you monitor traffic, authority links, backlinks, rankings, and other analytic tools. Maintaining the healthy condition of your web site and maintaining a nice back link profile is a must for ranking your property. Here are some of those dashboards and some information on how they can help you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to inspect back links, find link outreach opportunities, find negative backlinks, check on a web sites domain authority, and page authority. Moz provides other tools that are proven useful for agencies. Check out MOZ local (metrics specific to Clinton and the surrounding cities) and their arsenal of free to use SEO tools for you guys that are just getting off the ground.
DA and PA are important metrics in SEO. Use this site to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your web sites optimization. For individuals overseeing an SEO business, this tool also allows you to maintain and keep track of any changes with a businesses online property. Many of the services provided through this interface are keyword position tracking, site audits, social tracking, profile monitoring, outbound link audits, lead gen management, keyword rank analytics, domain metrics, and lots more.
Tracking keyword positions and web traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient dashboard that gives you the opportunity to manage the condition of your web site. Most of the tools available on Ahrefs are very similar to those found on SEM Rush, but there are really specialized tools that have made Ahrefs a must get tool for anyone optimizing sites. Ahrefs has a website explorer, content crawler, keyword explorer, batch overviews, backlink explorer, and lots more.
The backlink profile explorer is a great piece of software used for locating links referring to your site. This is great for discovering good and bad back links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is primarily used to follow the rankings of unique keywords and URL strings. Software such as this is needed to gauge movement and/or identify a dip in the SERPS. For individuals looking to monitor the SEO for clients, PRT is an affordable industry option.
Ranking statistics indicate keyword position movement in the SERPS. The red values represent a dip in rankings while the green values indicate a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for finding keywords that you want rank for. You can customize specific location settings to identify keyword search volume in a specific city and state like Clinton, North Carolina. These key words that you identify and begin targeting will be the same group of keywords that you follow in PRT. Another useful feature is the search volume graph, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched phrases is helpful for anyone trying to rank in North Carolina.
Clinton Off Page SEO
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