Clover Off Page Optimization Services For Business Websites

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Off Page SEO

Off site optimization refers to other web sites and the referral links coming from those pages. These links are called backlinks. The referring web property can be another blog or business website, a social property like Twitter, a citation, or blog comment linking back to your page. There are many other ways of getting authority backlinks, but these are common methods and usually easy to get.

• Link Outreach – There is a chance you have done business with another business that has a site, or you have an acquaintance or networking connections that have websites. Just reach out to anyone of these individuals in Clover and ask them to feature an article about you or your products on it. My recommendation is that you write it to save them the inconvenience. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by creating a link to their page from yours. Also note, if they have a Google verified address in Clover and you are wanting to rank for a local Clover service term, that will be a positive geo relevance factor.

• Social Sites – By setting up social foundations like Instagram, Twitter, Youtube, and Reddit you have the ability to link out to your site from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just need to get creative.

• Citations – Citations are a legitimate way to produce a backlink. Creating business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in Clover, South Carolina on those platforms but to also send links back to your web page from that property.

• User Comments – We have experienced personal success locating sites on the web that were relevant to our website and commenting on them with a backlink to our webpage. Don’t be a spammer, search for an topical article, comment and engage the community, and leave a URL in your comment that refers back to your website. That my friends is a backlink.

Off Site SEO Tools

There are other options to the tools that Google provides, there are plenty of other tools that assist you with monitoring internet traffic, referral traffic, backlinks, rankings, and other analytics. Keeping an eye on the healthy condition of your web page and keeping a nice back link profile is absolutely necessary for ranking your site. Here are some of the dashboards and some information on how they can assist you with your off site optimization.

• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect referral links, find link outreach opportunities, find malicious links, check on a sites domain authority, and page authority. MOZ provides other tools that are proven useful for optimization. Check out Moz local (metrics exclusive to Clover and the surrounding areas) and the arsenal of free SEO dashboards for you SEO’s that are just getting established.

DA and Page Authority are very important metrics in SEO. Use this software to evaluate the metrics on your site.

• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your websites optimization. For people managing an SEO business, this subscription also allows you to orchestrate and keep track of any changes with a clients online property. Some of the service software provided through this dashboard are position tracking, web site audits, social management, profile monitoring, backlink audits, lead generation management, keyword search analytics, domain health, and lots more.

Tracking keywords and traffic are really important features in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very useful piece of software that allows you to monitor the health of your website. Many of the tools made available within Ahrefs are similar to those seen on SEM Rush, but there are many unique tools that have made Ahrefs a must get tool for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword explorer, batch analytics, referral link explorer, and more.

The backlink profile explorer is a great tool used for identifying inbound links referring to your website. This is great for finding good and bad backlinks.

• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is most commonly used to track the movement of individual keywords and URL strings. A tool such as this is required to gauge progress and/or identify a dip in rankings. For businesses looking to manage SEO for their clients, PRT is an affordable option.

Ranking stats indicate keyword position movement in the SERPS. The red values represent a dip in rankings while the green values seen represent a spike in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for identifying keywords that you want rank your page for. You can customize geo-specific location settings to locate search volume in a specified city and state like Clover, South Carolina. These keywords that you identify and begin targeting will be the same group of keywords that you analyze in PRT. Another helpful tool is the search info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

Identifying locally searched keywords is beneficial to anyone trying to rank in South Carolina.


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Clover Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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