Off Site Optimization
Off page SEO refers to other web sites and the inbound links coming from those properties. These links are called backlinks. The referring property can be another blog or business, a social property like Youtube, a citation, or article comment linking back to your page. There are many other means of receiving backlinks, but these are common and usually easy to get.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have an acquaintance or networking connections that have personal site. Take the time to reach out to any of these people in Clute and ask them to post an article about you or your company on it. My recommendation is that you produce it to save them the inconvenience. Be sure to create a property and return the favor to them by linking to their page from yours. Also note, if they have a Google verified address in Clute and you are wanting to rank for a local Clute service term, that will be a positive geo relevance factor.
• Social Media – By setting up social properties like Facebook, Twitter, Pinterest, and Reddit you have the ability to send links to your website from the account profile. You can also create links from a post within these platforms. Lots of ways to link out, just need to get creative.
• Citations – Citations are a great way to produce a an inbound link. Building profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only build a local presence in Clute, Texas on those profiles but to also send links back to your site from that property.
• Comments – We have had personal success locating sites on the internet that were topical to our page and leaving a comment on them with a link back to my site. Without being a spammer, find an relevant web page, comment and engage with the online community, then leave a signature in your comment that points back to your website. That is a comment link.
Off Site SEO Software Tools
There are other options to the SEO tools that Google provides, there are other dashboards that help you monitor internet traffic, referral traffic, backlinks, page rankings, and other analytics. Keeping an eye on the health of your web site and maintaining a nice link profile is essential for ranking. Here are some of those dashboards and some information on how they can help you with your off site optimization.
• Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to research back links, locate linking opportunities, discover negative backlinks, check a web sites domain authority, and page authority. Moz provides other useful tools that are proven useful for optimization. Take a look at Moz local (metrics exclusive to Clute and the surrounding areas) and the arsenal of free optimization optimization software interfaces for those of you that are just getting started.
Domain Authority and PA are very important metrics in the SEO arena. Use this software to monitor the health on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your web sites optimization. For folks running an SEO business, this tool also allows you to monitor and keep track of sudden changes with a businesses online property. Many of the service software provided in this dashboard are position tracking, site audits, social media managment, profile monitoring, outbound link audits, lead gen management, keyword rank analytics, domain metrics, and more.
Tracking keyword positions and web traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful piece of software that gives you the opportunity to monitor the health of your website. The features available within Ahrefs are very similar to those available on SEM Rush, but there are many specialized tools that make Ahrefs a must get resource for any SEO. Ahrefs has a site explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and more.
The backlink profile explorer is a great piece of software used for identifying links referring to your web site. This is useful for finding good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is primarily used to follow the movement of individual key words and URLS. A tool like this is needed to gauge movement and/or recognize a dip in the SERPS. For agencies looking to manage the SEO for their clients, Pro Rank Tracker is an affordable industry option.
Ranking details indicate position movement in the SERPS. The red values indicate a dip in keyword rankings while the green values show an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying key phrases that you want rank your page for. You can configure geo-specific location identification settings to identify keyword search volume in a specific city and state like Clute, Texas. These keywords that you identify and begin to target will be the same keywords that you monitor in Pro Rank Tracker. Another useful feature is the search graph, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched terms is beneficial for anyone trying to rank in Texas.
Clute Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.