Cocoa Off Page Optimization Services For Business Websites

Off Page Optimization

Off site optimization refers to other web properties and the links coming from those sites. These links are called backlinks. The referring web site can be another blog or business website, a social property like Pinterest, a citation, or article comment linking back to your page. There are other means of getting backlinks, but these are common methods and are typically simple to get.

• Link Outreach – You have probablyI’m sure you have done business with a business that has a website, or you have an acquaintance or networking partners that have a business site. Just reach out to anyone of these individuals in Cocoa and ask them to include an article about you or your services on there. My recommendation is that you write it to save them the hassle. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their page from your web page. Also note, if they have a Google verified address in Cocoa and you are wanting to rank for a local Cocoa service term, that will be a positive geo relevance factor.

• Social Networks – By setting up social accounts like Instagram, G+, Youtube, and Flickr you have an opportunity to send no follow links to your property from the account profile. You can also link out from a post within these platforms. Lots of ways to send links, just gotta get creative.

• Citations – Citations are a great way to produce a backlink. Creating profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only have a local presence in Cocoa, Florida on those platforms but to also send links back to your page from that property.

• Blog Comments – I have had personal success searching for blogs on the web that were topical to our web page and leaving a comment on them with a backlink to our webpage. Do not be a spammer, find an relevant blog post, leave a comment and engage with the community, then leave a signature in your comment that links back to your website. That is a comment link.

Software Subscriptions For Off Page SEO

There are other options to the optimization tools that Google makes available, there are other tools that assist you with monitoring traffic, referral traffic, backlinks, rankings, and other analytics. Guarding the healthy condition of your web site and keeping a clean backlink profile is a must for ranking your site. Here are a few of the tools and some basic info on how they will help you with your off page SEO.

• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to locate inbound links, discover link building opportunities, locate unwanted backlinks, check on a websites domain authority, and page authority. Moz also offers other tools that are must haves for SEO. Take a look at MOZ local (metrics exclusive to Cocoa and the surrounding cities) and their plethora of free optimization dashboards for you guys that are just getting started.

Domain Authority and Page Authority are very important metrics in the SEO arena. Use this tool to evaluate the metrics on your website.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for managing your web sites SEO. For folks managing an SEO business, this tool allows you to monitor and keep track of sudden changes with a businesses online profile. Some of the service software offered in this dashboard are keyword position tracking, website audits, social management, brand monitoring, inbound link audits, lead gen management, keyword search analytics, domain analytics, and much more.

Tracking keyword positions and site traffic are really important features in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very useful dashboard that allows you to monitor the condition of your website. Most of the features made available on Ahrefs are identical to those found on SEM Rush, but there are many unique tools that make Ahrefs a must get subscription for any SEO agency. Ahrefs has a website explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and much more.

The link profile explorer is a great tool used for discovering referral links referring to your site. This is useful for finding good and bad backlinks.

• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is most commonly used to track the movement of unique keywords and URLS. Software such as this is needed to monitor progress and/or recognize a dip in rankings. For businesses looking to monitor SEO for their clients, PRT is a pretty affordable industry option.

Ranking statistics refer to position movement in the SERPS. The red values represent a drop in rankings while the green values seen show a spike in rankings.

• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for locating keywords that you want rank your page for. You can customize geo-specific location identification settings to locate search volume in a specified city and state like Cocoa, Florida. These key words that you find and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another helpful feature is the search volume info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search queries.

finding locally searched key terms is valuable to anyone trying to rank in Florida.


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Cocoa Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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