Off Page SEO
Off page optimization refers to other web sites and the links coming from those sites. Those links are called backlinks. The referring site can be another blog or business, a social property like Instagram, a citation, or article comment linking back to your site. There are other means of receiving authority backlinks, but these are common and usually simple to obtain.
• Link Outreach – There is a chance you have done business with a company that has a website, or you have friends or networking connections that have sites. Take the time to reach out to one of these people in Coffeyville and ask them to feature an article about you or your services on there. My suggestion is that you produce it to save them the inconvenience. Be sure to include a website and return the favor to them by building a link to their page from your site. Also note, if they have a Google verified address in Coffeyville and you are wanting to rank for a local Coffeyville service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social accounts like Facebook, Twitter, Youtube, and Reddit you have an opportunity to send no follow links to your website from the user profile. You can also send links out from a post within these properties. Lots of ways to send links, just gotta get creative.
• Citations – Citations are a great way to produce a link. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only build a local presence in Coffeyville, Kansas on those profiles but to also send links back to your site from that property.
• Social Comments – We have had personal success locating articles on the internet that were relevant to our website and leaving a comment on them with a backlink to our webpage. Do not be a spammer, find an relevant web page, leave a comment and engage with the community, then leave a link in your comment that links back to your page. That is a comment link.
Off Site SEO Tools
In addition to the optimization tools that Google offers, there are plenty of other tools that help you monitor site traffic, referral traffic, backlinks, page rankings, and other analytic tools. Monitoring the health of your web property and maintaining a clean referral link profile is essential for ranking your property. Here are a few of those interfaces and some information on how they will help you with your off site SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to inspect inbound links, locate link outreach opportunities, discover bad links, check on a sites domain authority, and page authority. Moz also offers other useful tools that are proven useful for optimization. Check out Moz local (metrics exclusive to Coffeyville and the surrounding neighborhoods) and their arsenal of free to use SEO tools for you guys that are just getting started.
DA and Page Authority are important metrics in SEO. Use this software to check the health on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for maintaining your web sites SEO. For those of you managing an SEO agency, this software allows you to monitor and keep track of any changes with a businesses online property. Most of the services offered through this interface are position tracking, website audits, social media managment, profile monitoring, outbound link audits, lead generation management, keyword analytics, domain metrics, and much more.
Tracking keyword rankings and web traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive dashboard that gives you the opportunity to monitor the condition of your website. The features available within Ahrefs are similar to those found on SEM Rush, but there are really unique tools that have made Ahrefs a must have resource for anyone optimizing sites. Ahrefs includes a site explorer, content crawler, keyword research tool, batch analytics, referral link explorer, and much more.
The link profile explorer is a great piece of software we use for locating back links directing to your site. This is useful for discovering good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is primarily used to track the movement of specific key words and URLS. Software like this is required to monitor movement and/or identify a dip in rankings. For people looking to monitor the SEO for their clients, Pro Rank Tracker is a very affordable option in the industry.
Ranking statistics indicate keyword position fluxuation in the SERPS. The red values seen indicate a dip in rankings while the green values seen show an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for identifying key phrases that you want rank your page for. You can customize specific location settings to discover keyword search volume in a specified city and state like Coffeyville, Kansas. These key terms that you find and begin to target will be the same keywords that you analyze in PRT. Another useful tool is the search volume info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched terms is valuable for anyone trying to rank in Kansas.
Coffeyville Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.