Coldwater Off Page Optimization Services For Business Websites

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Off Page SEO

Off site optimization refers to other web properties and the inbound links coming from them. These links are called backlinks. The referring property can be another blog or business, a social property like Twitter, a citation, or article comment linking back to your site. There are other means of receiving backlinks, but these are common and usually simple to obtain.

• Link Outreach – There is a chance you have done business with another company that has a website, or you have friends or networking connections that have personal site. Simply reach out to anyone of these connections in Coldwater and ask them to feature an article about you or your services on the site. My recommendation is that you create it to save them the hassle. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their site from your web page. Also note, if they have a Google verified address in Coldwater and you are wanting to rank for a local Coldwater service term, that will be a positive geo relevance factor.

• Social Properties – By setting up social profiles like Instagram, G+, Youtube, and Flickr you have an opportunity to send no follow links to your website from the user profile. You can also send links out from a post within these platforms. Lots of ways to link out, just need to get creative.

• Citations – Citations are a great way to build a referral link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only build a local presence in Coldwater, Michigan on those platforms but to also backlink to your web page from that profile.

• Social Comments – I have had personal success locating blogs on the internet that were topical to our site and commenting on them with a link back to my site. Don’t be a spammer, find an topical article, comment and engage with the online community, and leave a URL in your comment that refers back to your page. That is a backlink.

Tools For Off Page SEO

In addition to the SEO tools that Google makes available, there are plenty of other dashboards that help you monitor traffic, referral traffic, referral links, rankings, and other analytic tools. Guarding the health of your property and keeping a authoritative link profile is a must for ranking your site. Here are a few of the dashboards and some basic info on how they could assist you with your off site optimization.

• MOZ OSE – (https://moz.com/) – MOZ OSE allows you to locate inbound links, discover link outreach opportunities, locate suspicious backlinks, check on a websites domain authority, and page authority. Moz also offers other useful tools that are proven useful for agencies. Take a look at Moz local (metrics specific to Coldwater and the surrounding neighborhoods) and their plethora of free to use optimization dashboards for you SEO’s that are just getting established.

Domain Authority and PA are very important metrics in the SEO world. Use this tool to evaluate the health on your website.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for monitoring your websites SEO. For people managing an SEO organization, this software also allows you to monitor and keep track of changes with a clients online profile. Some of the tools provided through this dashboard are keyword position tracking, web site audits, social media managment, brand monitoring, inbound link audits, lead gen management, keyword rank analytics, domain metrics, and more.

Tracking keyword positions and referral traffic are really important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very efficient dashboard that gives you the opportunity to monitor the condition of your website. Many of the tools available within Ahrefs are similar to those seen on SEM Rush, but there are some unique tools that make Ahrefs a must have tool for anyone optimizing sites. Ahrefs includes a website explorer, content crawler, keyword research tool, batch analytics, inbound link explorer, and lots more.

The link profile explorer is a great piece of software we use for discovering inbound links pointing to your web site. This is helpful for identifying good and bad back links.

• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is primarily used to track the rankings of individual key words and URL strings. A tool like this is needed to monitor movement and/or identify a drop in the SERPS. For agencies looking to monitor SEO for clients, PRT is an affordable option in the industry.

Ranking metrics indicate keyword position fluxuation in the SERPS. The red values indicate a drop in keyword rankings while the green values show a jump in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is useful for identifying key phrases that you want rank your property for. You can customize specific location settings to pin-point search volume in a specified city and state like Coldwater, Michigan. These keywords that you locate and begin to target will be the same keywords that you analyze in Pro Rank Tracker. Another useful tool is the search volume info, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

finding locally searched key terms is valuable for anyone trying to rank in Michigan.


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Coldwater Off Page SEO

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Phillip Switzer
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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