College Station Off Page Optimization Services For Business Websites

Off Page SEO

Off page SEO refers to other sites and the referral links coming from those properties. Those links are called backlinks. The referring web site can be another blog or business website, a social property like Twitter, a citation, or social comment linking back to your page. There are other ways of getting authority backlinks, but these are common and are typically simple to get.

• Link Outreach – There is a chance you have done business with a company that has a site, or you have an acquaintance or networking associates that have a business site. Just reach out to one of these connections in College Station and ask them to post an article about you or your business on the site. My suggestion is that you create it to save them the time. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by building a link to their website from yours. Also note, if they have a Google verified address in College Station and you are wanting to rank for a local College Station service term, that will be a positive geo relevance factor.

• Social Sites – By setting up social profiles like Instagram, Twitter, Youtube, and Flickr you have an opportunity to link out to your web page from the account profile. You can also send links out from a post within these platforms. Lots of ways to link out, just gotta get creative.

• Citations – Citations are a great way to build a referral link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in College Station, Texas on those platforms but to also backlink to your web page from that profile.

• Comments – We have had personal success locating blogs on the internet that were topical to our website and commenting on them with a backlink to our webpage. Do not be a spammer, locate an interesting article, comment and engage with the online community, then leave a URL in your comment that links back to your website. That is a backlink.

Off Site SEO Software Tools

There are other options to the SEO tools that Google makes available, there are plenty of other dashboards that assist you with monitoring internet traffic, authority links, backlinks, rankings, and other analytics. Guarding the health of your web property and keeping a nice back link profile is essential for ranking your property. Here are a few of those software interfaces and some basic information on how they could help you with your off page optimization.

• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect referral links, find link building opportunities, locate negative referral links, check on a websites domain authority, and page authority. Moz also offers other useful tools that are proven useful for optimization. Check out Moz local (metrics specific to College Station and the surrounding areas) and the plethora of free SEO dashboards for you SEO’s that are just getting your feet wet.

Domain Authority and PA are important metrics in the SEO arena. Use this tool to check the health on your web site.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for monitoring your sites optimization. For people managing an SEO organization, this subscription also allows you to maintain and keep track of changes with a businesses online presence. Most of the tools provided through this dashboard are keyword position tracking, site audits, social media managment, brand monitoring, outbound link audits, lead gen management, keyword search analytics, domain health, and much more.

Tracking keyword rankings and site traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very useful tool that gives you the opportunity to monitor the condition of your site. Most of the features available within Ahrefs are very similar to those seen on SEM Rush, but there are really specialized tools that make Ahrefs a must get resource for any SEO. Ahrefs has a site explorer, content crawler, keyword explorer, batch overviews, inbound link explorer, and more.

The referral link profile explorer is a great tool we use for locating inbound links pointing to your web site. This is useful for locating good and bad back links.

• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is primarily used to track the movement of individual key words and URLS. A tool such as this is required to monitor progress and/or spot a drop in rankings. For businesses looking to manage SEO for clients, Pro Rank Tracker is a pretty affordable option in the industry.

Ranking details indicate position fluxuation in the SERPS. The red values represent a drop in rankings while the green values seen represent an increase in rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying keywords that you want rank your site for. You can customize geo specific location settings to pin-point search volume in a specified city and state like College Station, Texas. These keywords that you locate and begin to target will be the same keywords that you track in PRT. Another helpful tool is the search graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.

Identifying locally searched key terms is helpful to anyone trying to rank in Texas.


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College Station Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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