Columbia Off Page Optimization Services For Business Websites

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Off Site SEO

Off site SEO refers to other web properties and the referral links coming from those sites. These links are called backlinks. The referring page can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to your site. There are many other ways of receiving referral links, but these are common methods and are typically simple to obtain.

• Link Outreach – Most likely you have done business with another business that has a site, or you have friends or networking connections that have personal site. Just reach out to any of these associates in Columbia and ask them to include an article about you or your services on the site. My suggestion is that you write it to save them the inconvenience. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their page from yours. Also note, if they have a Google verified address in Columbia and you are wanting to rank for a local Columbia service term, that will be a positive geo relevance factor.

• Social Sites – By setting up social foundations like Instagram, Twitter, Youtube, and Flickr you have the ability to send links to your website from the user profile. You can also create links from a post within these properties. Lots of ways to link, just gotta get creative.

• Citations – Citations are a fantastic way to create a an inbound link. Creating business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Columbia, Mississippi on those profiles but to also backlink to your site from that property.

• Blog Comments – I have experienced personal success locating articles on the internet that were topical to our site and leaving a comment on them with a backlink to our webpage. Don’t be a spammer, locate an interesting web page, leave a comment and engage with the community, and leave a link in your comment that refers back to your web page. That is a comment link.

Tools For Off Page SEO

There are other options to the tools that Google offers, there are many other dashboards that assist you with monitoring internet traffic, referral traffic, backlinks, page rankings, and other analytic tools. Monitoring the healthy condition of your site and maintaining a nice backlink profile is a must for ranking your site. Here are a few of the subscriptions and some info on how they could assist you with your off site SEO.

• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to locate referral links, discover linking opportunities, locate bad links, check on a sites domain authority, and page authority. Moz developed other tools that are must haves for agencies. Take a look at MOZ local (metrics specific to Columbia and the surrounding cities) and their plethora of free to use SEO optimization software interfaces for you SEO’s that are just getting established.

Domain Authority and PA are important metrics in SEO. You can use this tool to check the health on your site.

• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for monitoring your sites SEO. For folks managing an SEO organization, this subscription allows you to orchestrate and keep track of any changes with a clients online profile. Some of the tools offered through this dashboard are position tracking, web site audits, social media managment, profile monitoring, link audits, lead gen management, keyword search analytics, domain analytics, and lots more.

Tracking keyword positions and site traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very impressive interface that gives you the opportunity to monitor the health of your site. Many of the tools available on Ahrefs are similar to those found on SEM Rush, but there are really unique tools that have made Ahrefs a must get tool for any SEO agency. Ahrefs includes a website explorer, content explorer, keyword research tool, batch overviews, backlink explorer, and lots more.

The backlink profile explorer is a great tool used for discovering backlinks directing to your site. This is helpful for identifying good and bad backlinks.

• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is most commonly used to track the movement of individual keywords and URLS. Software like this is needed to gauge movement and/or identify a drop in the SERPS. For individuals looking to monitor SEO for their clients, PRT is a pretty affordable option.

Ranking details refer to position fluxuation in the SERPS. The red values seen indicate a drop in rankings while the green values show a jump in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for finding keywords that you want to rank your property for. You can customize specific location settings to locate keyword search volume in a specified city and state like Columbia, Mississippi. These key words that you identify and begin to target will be the same keywords that you follow in Pro Rank Tracker. Another useful feature is the search volume info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.

Identifying locally searched terms is helpful for anyone trying to rank in Mississippi.


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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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