Off Page Optimization
Off site optimization refers to other pages and the referral links coming from them. These links are called backlinks. The referring property can be another blog or business website, a social property like Facebook, a citation, or social comment linking back to your site. There are many other ways of getting authority backlinks, but these are common and usually simple to get.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have friends or networking associates that have sites. Simply reach out to any of these individuals in Cookeville and ask them to include an article about you or your products on the site. My suggestion is that you produce it to save them the hassle. Be sure to give yourself a page and return the favor to them by linking to their website from yours. Also note, if they have a Google verified address in Cookeville and you are wanting to rank for a local Cookeville service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social accounts like Instagram, G+, Youtube, and Flickr you have the ability to send no follow links to your website from the account profile. You can also send links out from a post within these properties. Lots of ways to create links, just need to get creative.
• Citations – Citations are a great way to produce a referral link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only create a local presence in Cookeville, Tennessee on those platforms but to also send nofollow backlinks to your website from that profile.
• Blog Comments – We have experienced personal success locating articles on the internet that were relevant to our website and commenting on them with a link back to my site. Don’t be a spammer, locate an topical blog post, leave a comment and engage the online community, then leave a backlink in your comment that links back to your site. That is a backlink.
Software Subscriptions For Off Page SEO
There are other options to the tools that Google makes available, there are plenty of other tools that help you monitor internet traffic, referral traffic, referral links, page rankings, and other analytic tools. Keeping an eye on the health of your property and maintaining a nice referral link profile is absolutely necessary for ranking. Here are a few of the software interfaces and some basic information on how they will help you with your off site SEO.
• MOZ OSE – (https://moz.com/) – MOZ OSE allows you to locate backlinks, locate link building opportunities, locate unwanted links, check a websites domain authority, and page authority. Moz developed other useful tools that are proven useful for SEO. Take a look at MOZ local (metrics exclusive to Cookeville and the surrounding areas) and the plethora of free to use SEO tools for you SEO’s that are just getting off the ground.
Domain Authority and PA are important metrics in the SEO world. You can use this site to monitor the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for managing your websites optimization. For individuals overseeing an SEO agency, this subscription also allows you to orchestrate and keep track of any changes with a clients online presence. Many of the service software offered in this dashboard are keyword position tracking, site audits, social tracking, brand monitoring, backlink audits, lead gen management, keyword rank analytics, domain analytics, and much more.
Tracking keyword rankings and site traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful dashboard that gives you the opportunity to manage the condition of your site. Most of the tools available within Ahrefs are similar to those found on SEM Rush, but there are really unique tools that make Ahrefs a must get subscription for anyone optimizing sites. Ahrefs has a website explorer, content explorer, keyword research tool, batch overviews, referral link explorer, and much more.
The link profile explorer is an awesome tool we use for identifying referral links directing to your site. This is useful for discovering good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software dashboard that is primarily used to follow the movement of unique keywords and URLS. A tool like this is required to gauge movement and/or recognize a drop in the SERPS. For people looking to monitor SEO for clients, Pro Rank Tracker is a very affordable option in the industry.
Ranking stats refer to keyword position fluxuation in the SERPS. The red values represent a dip in rankings while the green values displayed indicate a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for locating key phrases that you want to rank your page for. You can configure specific location identification settings to locate search volume in a specific city and state like Cookeville, Tennessee. These key phrases that you find and begin to target will be the same group of keywords that you follow in Pro Rank Tracker. Another useful feature is the search volume graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched phrases is beneficial for anyone trying to rank in Tennessee.
Cookeville Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.