Off Page SEO
Off site SEO refers to other web properties and the referral links coming from them. Those links are called backlinks. The referring property can be another blog or business website, a social property like Pinterest, a citation, or article comment linking back to your site. There are other ways of receiving referral links, but these are common and usually easy to obtain.
• Link Outreach – Most likely you have done business with a business that has a website, or you have an acquaintance or networking partners that have sites. Just reach out to anyone of these associates in Coralville and ask them to post an article about you or your business on the site. My recommendation is that you write it to save them the time. Be sure to give yourself a web page and return the favor to them by creating a link to their page from your site. Also note, if they have a Google verified address in Coralville and you are wanting to rank for a local Coralville service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social profiles like Facebook, G+, Youtube, and Reddit you have the option to link out to your website from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.
• Citations – Citations are a great way to get a link. Building profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in Coralville, Iowa on those profiles but to also link back to your page from that profile.
• Blog Comments – We have experienced personal success searching for sites on the internet that were topical to our website and commenting on them with a link back to my site. Without being a spammer, search for an relevant web page, comment and engage with the community, and leave a URL in your comment that points back to your website. That is a comment link.
Subscription Based Tools For Off Page SEO
There are other options to the Webmaster tools that Google offers, there are many other tools that assist you with monitoring traffic, authority links, referral links, page rankings, and other analytics. Keeping an eye on the healthy condition of your web property and maintaining a authoritative referral link profile is essential for ranking your property. Here are a few of the subscriptions and some basic information on how they could assist you with your off page optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to locate back links, locate linking opportunities, locate malicious back links, check a sites domain authority, and page authority. MOZ provides other tools that are proven useful for SEO. Take a look at MOZ local (metrics specific to Coralville and the surrounding areas) and the plethora of free optimization optimization software interfaces for you guys that are just getting started.
Domain Authority and PA are important metrics in SEO. Use this site to check the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your web sites SEO. For individuals running an SEO business, this subscription allows you to monitor and keep track of sudden changes with a businesses online profile. Many of the services offered through this interface are keyword position tracking, web site audits, social media managment, brand monitoring, link audits, lead gen management, keyword rank analytics, domain health, and more.
Tracking keyword positions and referral traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient interface that allows you to manage the health of your site. Most of the tools made available within Ahrefs are identical to those found on SEM Rush, but there are really unique tools that make Ahrefs a must get tool for anyone optimizing sites. Ahrefs has a site explorer, content explorer, keyword research tool, batch overviews, backlink explorer, and much more.
The referral link profile explorer is an awesome tool we use for locating referral links pointing to your website. This is useful for discovering good and bad back links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is mostly used to follow the movement of specific key words and URL strings. Software such as this is needed to gauge movement and/or identify a drop in the SERPS. For individuals looking to monitor SEO for their clients, PRT is an affordable option in the industry.
Ranking details indicate keyword position fluxuation in the SERPS. The red values seen indicate a drop in rankings while the green values displayed show an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for finding key phrases that you want rank your site for. You can customize geo-specific location identification settings to discover keyword search volume in a specific city and state like Coralville, Iowa. These keywords that you find and begin to target will be the same group of keywords that you monitor in PRT. Another helpful tool is the search graph, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.
finding locally searched key terms is valuable to anyone trying to rank in Iowa.
Coralville Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.