Off Site Optimization
Off site optimization refers to other web sites and the inbound links coming from those sites. Those links are called backlinks. The referring web property can be another blog or business, a social property like Pinterest, a citation, or blog comment linking back to you. There are other means of getting referral links, but these are common methods and are typically simple to obtain.
• Link Outreach – You have probablyI’m sure you have done business with another business that has a site, or you have an acquaintance or networking partners that have personal site. Take the time to reach out to anyone of these individuals in Corte Madera and ask them to feature an article about you or your company on it. My recommendation is that you produce it to save them the inconvenience. Be sure to give yourself a property and return the favor to them by linking to their site from your site. Also note, if they have a Google verified address in Corte Madera and you are wanting to rank for a local Corte Madera service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social foundations like Instagram, Twitter, Pinterest, and Flickr you have the ability to link out to your web page from the account profile. You can also create links from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a great way to produce a link. Building profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only build a local presence in Corte Madera, California on those profiles but to also send nofollow backlinks to your page from that profile.
• User Comments – We have experienced personal success finding sites on the internet that were topical to our site and leaving a comment on them with a backlink to our webpage. Do not be a spammer, find an topical blog post, comment and engage with the online community, and leave a link in your comment that refers back to your site. That is a comment link.
Tools For Off Page SEO
In addition to the tools that Google provides, there are plenty of other dashboards that help you monitor internet traffic, referral traffic, referral links, page rankings, and many other analytic tools. Guarding the health of your web site and keeping a nice backlink profile is essential for ranking. Here are a few of the interfaces and some basic information on how they could help you with your off page optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to research referral links, discover link outreach opportunities, discover bad referral links, check a web sites domain authority, and page authority. MOZ also offers other tools that are must haves for optimization. Check out MOZ local (metrics exclusive to Corte Madera and the surrounding cities) and their plethora of free SEO optimization software interfaces for you guys that are just getting started.
Domain Authority and Page Authority are important metrics in SEO. You can use this site to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your sites SEO. For those of you managing an SEO business, this subscription also allows you to maintain and track changes with a businesses online presence. Some of the tools provided in this interface are keyword position tracking, site audits, social tracking, profile monitoring, backlink audits, lead gen management, keyword rank analytics, domain health, and more.
Tracking keyword rankings and web traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very efficient tool that gives you the opportunity to manage the health of your website. Many of the tools made available on Ahrefs are very similar to those found on SEM Rush, but there are some unique tools that have made Ahrefs a must get resource for anyone optimizing sites. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, backlink explorer, and more.
The backlink profile explorer is a great piece of software we use for discovering referral links directing to your site. This is helpful for finding good and bad links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is primarily used to follow the rankings of specific keywords and URLS. A tool such as this is required to gauge movement and/or identify a dip in the SERPS. For people looking to monitor SEO for their clients, Pro Rank Tracker is an affordable option in the industry.
Ranking metrics indicate keyword position movement in the SERPS. The red values seen indicate a drop in keyword rankings while the green values represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for locating key terms that you want rank your page for. You can choose specific location settings to locate keyword search volume in a specific city and state like Corte Madera, California. These keywords that you identify and begin targeting will be the same group of keywords that you follow in PRT. Another helpful tool is the search info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched keywords is helpful for anyone trying to rank in California.
Corte Madera Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.