Covina Off Page Optimization Services For Business Websites

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Off Page Optimization

Off page SEO refers to other web properties and the referral links coming from those properties. These links are called backlinks. The referring web property can be another blog or business, a social property like Facebook, a citation, or article comment linking back to your page. There are other ways of getting backlinks, but these are common methods and are typically simple to get.

• Link Outreach – Most likely you have done business with another company that has a website, or you have friends or networking connections that have websites. Just reach out to one of these individuals in Covina and ask them to feature an article about you or your products on it. My recommendation is that you create it to save them the time. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by building a link to their page from your property. Also note, if they have a Google verified address in Covina and you are wanting to rank for a local Covina service term, that will be a positive geo relevance factor.

• Social – By setting up social accounts like Facebook, G+, Youtube, and Flickr you have the option to link out to your property from the account profile. You can also link out from a post within these properties. Lots of ways to link out, just gotta get creative.

• Citations – Citations are a legitimate way to create a an inbound link. Creating profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only have a local presence in Covina, California on those profiles but to also link back to your page from that property.

• User Comments – We have experienced personal success finding sites on the internet that were topical to our site and leaving a comment on them with a backlink to our webpage. Without being a spammer, find an relevant article, comment and engage the community, then leave a URL in your comment that points back to your page. That is a backlink.

Software For Off Site SEO

There are other options to the optimization tools that Google offers, there are plenty of other dashboards that assist you with monitoring site traffic, referral traffic, referral links, page rankings, and other analytics. Guarding the health of your web site and maintaining a clean link profile is absolutely necessary for ranking your property. Here are some of the dashboards and some basic information on how they could assist you with your off page optimization.

• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to inspect backlinks, locate link building opportunities, discover negative back links, check a sites domain authority, and page authority. Moz also offers other tools that are must haves for optimization. Check out MOZ local (metrics exclusive to Covina and the surrounding cities) and the arsenal of limited but free SEO tools for you guys that are just getting established.

Domain Authority and PA are important metrics in SEO. Use this site to monitor the health on your website.

• SEM Rush – (https://www.semrush.com/)- This is a great tool for maintaining your web sites optimization. For folks managing an SEO organization, this tool allows you to monitor and track changes with a clients online profile. Some of the services provided through this interface are position tracking, web site audits, social media managment, brand monitoring, inbound link audits, lead generation management, keyword search analytics, domain health, and much more.

Tracking keyword rankings and web traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very impressive dashboard that allows you to manage the health of your website. The tools made available within Ahrefs are similar to those found on SEM Rush, but there are very unique tools that have made Ahrefs a must get subscription for any SEO. Ahrefs includes a website explorer, content explorer, keyword research tool, batch overviews, inbound link explorer, and more.

The link profile explorer is an awesome piece of software used for locating backlinks directing to your site. This is great for discovering good and bad back links.

• PRT – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is primarily used to track the rankings of individual key words and URL strings. A tool like this is required to monitor movement and/or identify a drop in rankings. For people looking to manage SEO for their clients, Pro Rank Tracker is a very affordable industry option.

Ranking statistics refer to keyword position fluxuation in the SERPS. The red values indicate a dip in keyword rankings while the green values seen represent a spike in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating keywords that you want to rank your page for. You can customize geo-specific location settings to locate keyword search volume in a specified city and state like Covina, California. These key terms that you locate and begin to target will be the same group of keywords that you monitor in PRT. Another helpful feature is the search volume chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.

Identifying locally searched key terms is beneficial for anyone trying to rank in California.


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Covina Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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