Off Page Optimization
Off site optimization refers to other web properties and the referral links coming from those sites. These links are called backlinks. The referring property can be another blog or business, a social property like Instagram, a citation, or social comment linking back to you. There are other means of getting authority backlinks, but these are common and usually easy to get.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have friends or networking associates that have websites. Just reach out to anyone of these individuals in Cranston and ask them to include an article about you or your products on the site. My recommendation is that you create it to save them the inconvenience. Be sure to include a web page and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Cranston and you are wanting to rank for a local Cranston service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social foundations like Facebook, G+, Youtube, and Flickr you have the option to link out to your website from the user profile. You can also send links out from a post within these properties. Lots of ways to create links, just need to get creative.
• Citations – Citations are a fantastic way to produce a referral link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Cranston, Rhode Island on those profiles but to also backlink to your web page from that property.
• Comments – I have had personal success searching for articles on the internet that were topical to our site and commenting on them with a backlink to our webpage. Do not be a spammer, find an interesting article, leave a comment and engage with the community, and leave a backlink in your comment that points back to your web page. That is a comment link.
Off Site SEO Software Tools
There are other options to the tools that Google makes available, there are plenty of other tools that assist you with monitoring site traffic, authority links, backlinks, page rankings, and many other analytic tools. Maintaining the health of your property and maintaining a nice backlink profile is absolutely necessary for ranking. Here are some of those interfaces and some basic info on how they could assist you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to locate backlinks, locate link outreach opportunities, find suspicious links, check a sites domain authority, and page authority. Moz developed other useful tools that are irreplaceable for SEO. Take a look at MOZ local (metrics exclusive to Cranston and the surrounding cities) and the arsenal of free to use SEO dashboards for those of you that are just getting off the ground.
DA and Page Authority are very important metrics in SEO. Use this site to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for maintaining your web sites SEO. For those of you overseeing an SEO organization, this software allows you to monitor and keep track of changes with a clients online profile. Most of the services provided through this dashboard are position tracking, site audits, social tracking, profile monitoring, link audits, lead generation management, keyword analytics, domain metrics, and much more.
Tracking keyword rankings and traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful tool that gives you the opportunity to manage the condition of your web site. The tools made available within Ahrefs are similar to those available on SEM Rush, but there are very specialized tools that have made Ahrefs a must have subscription for anyone optimizing sites. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, link explorer, and lots more.
The link profile explorer is an awesome tool we use for locating links directing to your web site. This is useful for finding good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is primarily used to follow the rankings of specific keywords and URLS. A tool such as this is needed to monitor progress and/or spot a drop in rankings. For individuals looking to manage the SEO for clients, Pro Rank Tracker is an affordable option.
Ranking statistics indicate keyword position fluxuation in the SERPS. The red values represent a dip in rankings while the green values displayed represent a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying key terms that you want to rank your site for. You can customize specific location settings to discover keyword search volume in a specified city and state like Cranston, Rhode Island. These key words that you locate and begin targeting will be the same group of keywords that you follow in PRT. Another helpful tool is the search volume info, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched phrases is valuable for anyone trying to rank in Rhode Island.
Cranston Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.