Off Page SEO
Off site optimization refers to other properties and the links coming from those properties. Those links are called backlinks. The referring site can be another blog or business website, a social property like Pinterest, a citation, or social comment linking back to your page. There are many other ways of receiving backlinks, but these are common and usually simple to obtain.
• Link Outreach – There is a chance you have done business with someone else that has a website, or you have friends or networking associates that have websites. Simply reach out to one of these associates in Crestwood and ask them to post an article about you or your company on there. My suggestion is that you create it to save them the hassle. Be sure to create a property and return the favor to them by building a link to their website from yours. Also note, if they have a Google verified address in Crestwood and you are wanting to rank for a local Crestwood service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social profiles like Facebook, Twitter, Pinterest, and Flickr you have the option to send no follow links to your web page from the user profile. You can also link out from a post within these platforms. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a great way to create a backlink. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only have a local presence in Crestwood, Missouri on those profiles but to also link back to your site from that profile.
• Comments – I have experienced personal success locating sites on the web that were relevant to our website and commenting on them with a backlink to our webpage. Without being a spammer, locate an relevant blog post, leave a comment and engage the online community, and leave a backlink in your comment that points back to your page. That is a backlink.
Software Subscriptions For Off Page SEO
In addition to the optimization tools that Google provides, there are many other utilities that assist you with monitoring site traffic, authority links, backlinks, rankings, and many other analytics. Maintaining the health of your web property and maintaining a clean link profile is essential for ranking your property. Here are a few of those subscriptions and some basic information on how they could help you with your off site SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to inspect inbound links, locate link building opportunities, discover unwanted backlinks, check a sites domain authority, and page authority. Moz also offers other useful tools that are proven useful for SEO. Take a look at MOZ local (metrics exclusive to Crestwood and the surrounding cities) and their plethora of limited but free SEO dashboards for you guys that are just getting off the ground.
Domain Authority and Page Authority are important metrics in the SEO world. Use this tool to evaluate the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your web sites optimization. For folks running an SEO agency, this subscription also allows you to monitor and track sudden changes with a businesses online profile. Many of the services provided in this interface are keyword position tracking, web site audits, social management, brand monitoring, inbound link audits, lead gen management, keyword analytics, domain metrics, and lots more.
Tracking keywords and referral traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient dashboard that allows you to monitor the condition of your website. Most of the features made available within Ahrefs are a lot like those seen on SEM Rush, but there are many specialized tools that make Ahrefs a must have resource for any SEO. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, inbound link explorer, and more.
The link profile explorer is an awesome piece of software used for identifying links referring to your web site. This is helpful for discovering good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software subscription that is mostly used to track the movement of unique keywords and URLS. A tool such as this is needed to monitor movement and/or recognize a drop in the SERPS. For businesses looking to monitor SEO for their clients, Pro Rank Tracker is an affordable industry option.
Ranking statistics indicate position movement in the SERPS. The red values represent a dip in rankings while the green values displayed represent a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for locating key terms that you want to rank your property for. You can configure specific location identification settings to pin-point keyword search volume in a specific city and state like Crestwood, Missouri. These key terms that you find and begin to target will be the same keywords that you analyze in PRT. Another useful tool is the search info, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.
finding locally searched terms is beneficial to anyone trying to rank in Missouri.
Crestwood Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.