Off Site SEO
Off page SEO refers to other web sites and the inbound links coming from those properties. These links are called backlinks. The referring property can be another blog or company site, a social property like Instagram, a citation, or article comment linking back to your property. There are other ways of getting authority backlinks, but these are common methods and usually simple to obtain.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have friends or networking associates that have personal site. Just reach out to one of these associates in Crockett and ask them to feature an article about you or your products on the site. My recommendation is that you create it to save them the hassle. Be sure to give yourself a page and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Crockett and you are wanting to rank for a local Crockett service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social foundations like Facebook, G+, Youtube, and Flickr you have the ability to send links to your site from the account profile. You can also link out from a post within these properties. Lots of ways to create links, just gotta get creative.
• Citations – Citations are a fantastic way to create a referral link. Setting up business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only create a local presence in Crockett, Texas on those profiles but to also send nofollow backlinks to your page from that property.
• Comments – I have had personal success locating sites on the internet that were relevant to our website and leaving a comment on them with a link back to my site. Don’t be a spammer, locate an interesting blog post, leave a comment and engage with the community, and leave a URL in your comment that refers back to your website. That is a backlink.
Software Subscriptions For Off Page SEO
There are other options to the SEO tools that Google provides, there are many other tools that help you monitor internet traffic, authority links, referral links, page rankings, and many other analytic tools. Monitoring the healthy condition of your web page and keeping a authoritative back link profile is absolutely necessary for ranking your property. Here are some of those tools and some information on how they can help you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to locate inbound links, find link outreach opportunities, find suspicious links, check a web sites domain authority, and page authority. Moz provides other useful tools that are must haves for SEO. Take a look at MOZ local (metrics specific to Crockett and the surrounding neighborhoods) and the plethora of free optimization optimization software interfaces for you guys that are just getting established.
DA and Page Authority are important metrics in SEO. Use this software to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your websites SEO. For those of you running an SEO agency, this software allows you to maintain and keep track of changes with a businesses online presence. Many of the services offered through this interface are position tracking, web site audits, social management, profile monitoring, backlink audits, lead generation management, keyword analytics, domain analytics, and lots more.
Tracking keyword positions and web traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful dashboard that allows you to manage the condition of your website. The tools available within Ahrefs are identical to those found on SEM Rush, but there are very unique tools that have made Ahrefs a must get resource for any SEO agency. Ahrefs has a website explorer, content explorer, keyword explorer, batch overviews, inbound link explorer, and more.
The referral link profile explorer is a great tool we use for discovering inbound links referring to your website. This is useful for identifying good and bad back links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is most commonly used to follow the rankings of unique keywords and URLS. A tool such as this is required to monitor progress and/or spot a drop in rankings. For people looking to monitor SEO for their clients, Pro Rank Tracker is an affordable option.
Ranking stats indicate position movement in the SERPS. The red values seen indicate a drop in keyword rankings while the green values seen show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for identifying key phrases that you want to rank your page for. You can choose specific location settings to uncover keyword search volume in a specified city and state like Crockett, Texas. These key words that you find and begin targeting will be the same group of keywords that you monitor in PRT. Another helpful feature is the search volume info, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched keywords is valuable to anyone trying to rank in Texas.
Crockett Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.