Off Page SEO
Off site optimization refers to other properties and the referral links coming from them. These links are called backlinks. The referring page can be another blog or company site, a social property like Facebook, a citation, or blog comment linking back to your site. There are many other ways of receiving backlinks, but these are common and usually easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have friends or networking partners that have personal site. Just reach out to anyone of these individuals in Crowley and ask them to post an article about you or your business on it. My suggestion is that you write it to save them the time. Be sure to include a page and return the favor to them by creating a link to their website from your site. Also note, if they have a Google verified address in Crowley and you are wanting to rank for a local Crowley service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social profiles like Facebook, Twitter, Youtube, and Flickr you have the option to send no follow links to your property from the user profile. You can also create links from a post within these properties. Lots of ways to link out, just need to get creative.
• Citations – Citations are a great way to produce a link. Setting up business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only build a local presence in Crowley, Louisiana on those profiles but to also send links back to your website from that property.
• Blog Comments – I have experienced personal success locating blogs on the internet that were relevant to our site and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an topical article, leave a comment and engage the community, and leave a link in your comment that refers back to your website. That is a backlink.
Tools For Off Page SEO
There are other options to the Webmaster tools that Google offers, there are other tools that assist you with monitoring traffic, authority links, backlinks, page rankings, and other analytic tools. Guarding the healthy condition of your site and keeping a authoritative backlink profile is absolutely necessary for ranking. Here are a few of the interfaces and some information on how they could help you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to research back links, find link building opportunities, locate bad backlinks, check a websites domain authority, and page authority. MOZ also offers other tools that are proven useful for agencies. Take a look at MOZ local (metrics specific to Crowley and the surrounding neighborhoods) and their plethora of free to use optimization optimization software interfaces for you guys that are just getting off the ground.
DA and PA are important metrics in the SEO arena. You can use this software to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for maintaining your sites SEO. For individuals managing an SEO business, this subscription also allows you to maintain and track sudden changes with a clients online presence. Some of the service software provided through this dashboard are position tracking, site audits, social tracking, profile monitoring, inbound link audits, lead gen management, keyword search analytics, domain metrics, and more.
Tracking keyword rankings and traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful dashboard that gives you the opportunity to manage the condition of your site. Most of the features available within Ahrefs are very similar to those found on SEM Rush, but there are very unique tools that have made Ahrefs a must have tool for any SEO agency. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, inbound link explorer, and more.
The link profile explorer is an awesome piece of software we use for locating back links referring to your web site. This is great for finding good and bad links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is mostly used to monitor the rankings of individual keywords and URLS. Software like this is required to monitor movement and/or spot a dip in the SERPS. For people looking to monitor the SEO for clients, PRT is an affordable option.
Ranking metrics refer to position movement in the SERPS. The red values seen indicate a dip in keyword rankings while the green values displayed represent a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating key phrases that you want rank your page for. You can choose specific location settings to locate search volume in a specific city and state like Crowley, Louisiana. These keywords that you find and begin targeting will be the same group of keywords that you follow in Pro Rank Tracker. Another useful feature is the search graph, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched key terms is helpful to anyone trying to rank in Louisiana.
Crowley Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.