Off Site SEO
Off site optimization refers to other pages and the links coming from those pages. Those links are called backlinks. The referring property can be another blog or company site, a social property like Facebook, a citation, or social comment linking back to your property. There are other ways of getting backlinks, but these are common and are typically easy to get.
• Link Outreach – Most likely you have done business with another company that has a site, or you have friends or networking partners that have personal site. Simply reach out to one of these individuals in Cuero and ask them to feature an article about you or your services on the site. My suggestion is that you write it to save them the inconvenience. Be sure to include a website and return the favor to them by linking to their page from yours. Also note, if they have a Google verified address in Cuero and you are wanting to rank for a local Cuero service term, that will be a positive geo relevance factor.
• Social – By setting up social profiles like Facebook, Twitter, Youtube, and Flickr you have an opportunity to link out to your website from the account profile. You can also link out from a post within these properties. Lots of ways to send links, just need to get creative.
• Citations – Citations are a fantastic way to create a link. Building profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in Cuero, Texas on those platforms but to also send nofollow backlinks to your site from that property.
• Social Comments – I have had personal success locating sites on the internet that were relevant to our page and commenting on them with a link back to my site. Without being a spammer, locate an topical web page, comment and engage with the online community, then leave a signature in your comment that points back to your site. That is a comment link.
Tools For Off Page SEO
There are other options to the optimization tools that Google makes available, there are many other tools that help you monitor internet traffic, authority links, backlinks, page rankings, and other analytics. Monitoring the health of your web page and keeping a nice back link profile is a must for ranking. Here are a few of those tools and some info on how they will assist you with your off page optimization.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to locate backlinks, discover linking opportunities, locate negative referral links, check on a web sites domain authority, and page authority. Moz also offers other useful tools that are proven useful for SEO. Check out Moz local (metrics specific to Cuero and the surrounding cities) and their plethora of free SEO tools for you SEO’s that are just getting your feet wet.
DA and Page Authority are very important metrics in SEO. You can use this site to check the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for maintaining your websites SEO. For people overseeing an SEO organization, this tool also allows you to orchestrate and keep track of changes with a clients online profile. Most of the service software offered through this dashboard are keyword position tracking, site audits, social media managment, profile monitoring, inbound link audits, lead generation management, keyword rank analytics, domain health, and lots more.
Tracking keyword positions and referral traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive interface that allows you to manage the health of your web site. Most of the features available within Ahrefs are a lot like those seen on SEM Rush, but there are really specialized tools that make Ahrefs a must get resource for any SEO. Ahrefs includes a site explorer, content crawler, keyword explorer, batch analytics, inbound link explorer, and more.
The backlink profile explorer is a great piece of software we use for identifying inbound links referring to your web site. This is helpful for discovering good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is mostly used to track the rankings of specific keywords and URL strings. Software like this is needed to monitor progress and/or spot a drop in rankings. For agencies looking to monitor the SEO for clients, Pro Rank Tracker is a pretty affordable option.
Ranking details refer to position fluxuation in the SERPS. The red values represent a drop in keyword rankings while the green values represent an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for finding key terms that you want to rank for. You can choose specific location settings to discover keyword search volume in a specific city and state like Cuero, Texas. These key phrases that you find and begin targeting will be the same group of keywords that you track in Pro Rank Tracker. Another useful tool is the search volume info, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched keywords is beneficial to anyone trying to rank in Texas.
Cuero Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.