Off Site SEO
Off page SEO refers to other properties and the inbound links coming from them. Those links are called backlinks. The referring web property can be another blog or company site, a social property like Facebook, a citation, or blog comment linking back to you. There are other means of receiving authority backlinks, but these are common methods and are typically easy to obtain.
• Link Outreach – There is a chance you have done business with someone else that has a website, or you have friends or networking connections that have personal site. Simply reach out to any of these connections in Cumberland and ask them to post an article about you or your business on the site. My suggestion is that you write it to save them the hassle. Be sure to give yourself a web page and return the favor to them by building a link to their page from your property. Also note, if they have a Google verified address in Cumberland and you are wanting to rank for a local Cumberland service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social foundations like Facebook, G+, Pinterest, and Reddit you have the option to send links to your web page from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.
• Citations – Citations are a fantastic way to get a an inbound link. Building profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only build a local presence in Cumberland, Maryland on those profiles but to also send links back to your web page from that profile.
• User Comments – We have experienced personal success locating blogs on the web that were topical to our web page and leaving a comment on them with a link back to my site. Without being a spammer, search for an relevant blog post, leave a comment and engage the online community, then leave a signature in your comment that links back to your website. That is a comment link.
Tools For Off Page SEO
There are other options to the SEO tools that Google offers, there are plenty of other utilities that help you monitor site traffic, referral traffic, referral links, rankings, and other analytic tools. Guarding the health of your web site and keeping a authoritative referral link profile is absolutely necessary for ranking your property. Here are a few of those software interfaces and some info on how they can assist you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to research inbound links, find link outreach opportunities, discover suspicious back links, check on a websites domain authority, and page authority. MOZ provides other tools that are proven useful for optimization. Take a look at Moz local (metrics specific to Cumberland and the surrounding neighborhoods) and their arsenal of limited but free optimization tools for those of you that are just getting off the ground.
DA and PA are very important metrics in the SEO world. Use this software to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for monitoring your websites optimization. For folks overseeing an SEO organization, this software allows you to orchestrate and keep track of any changes with a clients online property. Most of the service software provided in this interface are keyword position tracking, web site audits, social tracking, profile monitoring, link audits, lead generation management, keyword rank analytics, domain analytics, and more.
Tracking keyword positions and referral traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive dashboard that allows you to monitor the condition of your web site. Most of the tools available within Ahrefs are similar to those seen on SEM Rush, but there are some unique tools that have made Ahrefs a must get resource for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword research tool, batch overviews, referral link explorer, and more.
The backlink profile explorer is a great piece of software used for locating referral links directing to your website. This is useful for finding good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is most commonly used to monitor the rankings of unique keywords and URLS. Software like this is needed to gauge movement and/or identify a dip in rankings. For people looking to monitor SEO for clients, PRT is a very affordable industry option.
Ranking stats indicate keyword position fluxuation in the SERPS. The red values seen represent a dip in rankings while the green values displayed show a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for locating keywords that you want rank your site for. You can choose geo specific location settings to identify keyword search volume in a specified city and state like Cumberland, Maryland. These keywords that you locate and begin to target will be the same group of keywords that you track in Pro Rank Tracker. Another useful tool is the search info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched terms is valuable to anyone trying to rank in Maryland.
Cumberland Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.