Cumming Off Page Optimization Services For Business Websites

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Off Site Optimization

Off site optimization refers to other properties and the referral links coming from them. These links are called backlinks. The referring web property can be another blog or business, a social property like Pinterest, a citation, or social comment linking back to you. There are other means of receiving backlinks, but these are common and are typically simple to obtain.

• Link Outreach – There is a chance you have done business with another business that has a site, or you have an acquaintance or networking partners that have sites. Take the time to reach out to one of these associates in Cumming and ask them to post an article about you or your company on there. My recommendation is that you write it to save them the hassle. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Cumming and you are wanting to rank for a local Cumming service term, that will be a positive geo relevance factor.

• Social Sites – By setting up social properties like Instagram, G+, Pinterest, and Reddit you have an opportunity to send no follow links to your property from the account profile. You can also send links out from a post within these properties. Lots of ways to link, just gotta get creative.

• Citations – Citations are a legitimate way to build a referral link. Building business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in Cumming, Georgia on those platforms but to also link back to your page from that property.

• Blog Comments – I have experienced personal success locating blogs on the web that were relevant to our website and leaving a comment on them with a link back to my site. Do not be a spammer, search for an topical web page, comment and engage the community, then leave a URL in your comment that refers back to your website. That my friends is a backlink.

Tools For Off Page SEO

There are other options to the tools that Google offers, there are plenty of other utilities that help you monitor traffic, referral traffic, backlinks, rankings, and many other analytic tools. Monitoring the healthy condition of your web property and maintaining a nice back link profile is absolutely necessary for ranking. Here are a few of those tools and some info on how they can help you with your off page SEO.

• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to view referral links, find linking opportunities, discover bad back links, check a web sites domain authority, and page authority. Moz provides other tools that are must haves for agencies. Check out Moz local (metrics specific to Cumming and the surrounding neighborhoods) and the arsenal of limited but free optimization dashboards for those of you that are just getting started.

DA and Page Authority are very important metrics in the SEO arena. Use this site to evaluate the metrics on your web site.

• SEM Rush – (https://www.semrush.com/)- This is a great tool for maintaining your web sites SEO. For individuals overseeing an SEO business, this subscription allows you to orchestrate and keep track of sudden changes with a clients online property. Many of the tools offered in this interface are keyword position tracking, site audits, social management, brand monitoring, backlink audits, lead gen management, keyword rank analytics, domain health, and more.

Tracking keyword rankings and web traffic are very important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very useful piece of software that gives you the opportunity to monitor the condition of your web site. The tools made available within Ahrefs are a lot like those seen on SEM Rush, but there are really unique tools that have made Ahrefs a must have resource for any SEO. Ahrefs has a site explorer, content explorer, keyword research tool, batch analytics, link explorer, and lots more.

The link profile explorer is a great piece of software we use for identifying backlinks referring to your site. This is helpful for locating good and bad links.

• PRT – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is most commonly used to monitor the rankings of specific key words and URLS. Software like this is needed to monitor movement and/or spot a dip in the SERPS. For agencies looking to manage SEO for clients, Pro Rank Tracker is a very affordable industry option.

Ranking details refer to keyword position movement in the SERPS. The red values indicate a dip in keyword rankings while the green values represent an increase in rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for locating key terms that you want to rank for. You can choose specific location settings to locate keyword search volume in a specified city and state like Cumming, Georgia. These key words that you find and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another helpful feature is the search graph, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

Identifying locally searched key terms is beneficial for anyone trying to rank in Georgia.


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Cumming Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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