Cupertino Off Page Optimization Services For Business Websites

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Off Site SEO

Off page SEO refers to other properties and the referral links coming from them. These links are called backlinks. The referring property can be another blog or business, a social property like Youtube, a citation, or social comment linking back to you. There are other means of getting referral links, but these are common and usually simple to get.

• Link Outreach – There is a chance you have done business with another company that has a website, or you have friends or networking associates that have sites. Just reach out to anyone of these individuals in Cupertino and ask them to include an article about you or your services on the site. My recommendation is that you create it to save them the time. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their website from your web page. Also note, if they have a Google verified address in Cupertino and you are wanting to rank for a local Cupertino service term, that will be a positive geo relevance factor.

• Social Platforms – By setting up social profiles like Facebook, Twitter, Pinterest, and Reddit you have the ability to send no follow links to your web page from the account profile. You can also create links from a post within these platforms. Lots of ways to create links, just need to get creative.

• Citations – Citations are a great way to produce a an inbound link. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only have a local presence in Cupertino, California on those platforms but to also backlink to your web page from that property.

• Social Comments – I have had personal success searching for articles on the web that were relevant to our page and leaving a comment on them with a link back to my site. Do not be a spammer, locate an topical blog post, leave a comment and engage with the online community, then leave a signature in your comment that refers back to your web page. That is a backlink.

Off Site SEO Software Tools

In addition to the tools that Google makes available, there are many other utilities that help you monitor traffic, authority links, referral links, rankings, and many other analytic tools. Monitoring the health of your property and keeping a authoritative backlink profile is absolutely necessary for ranking. Here are a few of the software interfaces and some info on how they could help you with your off page optimization.

• MOZ OSE – ( – MOZ Open Site Explorer allows you to locate back links, find link outreach opportunities, discover negative backlinks, check a web sites domain authority, and page authority. MOZ also offers other useful tools that are irreplaceable for optimization. Take a look at MOZ local (metrics specific to Cupertino and the surrounding cities) and their plethora of limited but free optimization dashboards for you SEO’s that are just getting your feet wet.

DA and PA are important metrics in SEO. Use this site to evaluate the health on your site.

• SEM Rush – ( This is a great piece of software for managing your sites optimization. For people running an SEO organization, this tool allows you to orchestrate and keep track of any changes with a businesses online profile. Most of the service software offered through this dashboard are keyword position tracking, site audits, social management, profile monitoring, inbound link audits, lead generation management, keyword search analytics, domain metrics, and much more.

Tracking keyword positions and site traffic are really important tools in SEM Rush.

• Ahrefs ( – A very efficient piece of software that allows you to manage the condition of your site. Most of the tools made available within Ahrefs are similar to those seen on SEM Rush, but there are some specialized tools that make Ahrefs a must have subscription for any SEO agency. Ahrefs has a website explorer, content crawler, keyword research tool, batch overviews, link explorer, and more.

The backlink profile explorer is a great piece of software used for identifying links directing to your web site. This is useful for discovering good and bad links.

• PRT – ( – Pro Rank Tracker is a subscription based SEO software subscription that is most commonly used to track the rankings of unique key words and URL strings. Software such as this is needed to monitor progress and/or identify a drop in rankings. For businesses looking to manage the SEO for clients, Pro Rank Tracker is a very affordable industry option.

Ranking stats refer to position movement in the SERPS. The red values indicate a dip in rankings while the green values displayed represent an increase in rankings.

• Keyword Tool – ( – This tool is effective for identifying key terms that you want to rank your property for. You can choose geo-specific location settings to pin-point search volume in a specific city and state like Cupertino, California. These keywords that you find and begin targeting will be the same keywords that you monitor in Pro Rank Tracker. Another useful tool is the search chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

Identifying locally searched key terms is beneficial to anyone trying to rank in California.
Modern Influence


Cupertino Off Page SEO

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Phillip Switzer

Chad Leonard

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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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