Off Page SEO
Off page SEO refers to other web properties and the links coming from those properties. Those links are called backlinks. The referring property can be another blog or business, a social property like Youtube, a citation, or article comment linking back to your site. There are other ways of getting authority backlinks, but these are common methods and are typically easy to get.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a website, or you have an acquaintance or networking connections that have personal site. Simply reach out to one of these connections in Cynthiana and ask them to include an article about you or your services on there. My suggestion is that you write it to save them the inconvenience. Be sure to create a web page and return the favor to them by creating a link to their page from yours. Also note, if they have a Google verified address in Cynthiana and you are wanting to rank for a local Cynthiana service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social foundations like Instagram, Twitter, Youtube, and Reddit you have an opportunity to send links to your website from the account profile. You can also send links out from a post within these properties. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a great way to produce a link. Building business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in Cynthiana, Kentucky on those platforms but to also send links back to your site from that profile.
• User Comments – We have experienced personal success searching for blogs on the internet that were topical to our site and leaving a comment on them with a backlink to our webpage. Without being a spammer, search for an relevant web page, leave a comment and engage the community, then leave a signature in your comment that links back to your web page. That is a backlink.
Off Site SEO Tools
In addition to the optimization tools that Google provides, there are many other utilities that assist you with monitoring internet traffic, authority links, backlinks, rankings, and many other analytics. Monitoring the health of your property and keeping a clean referral link profile is a must for ranking your site. Here are a few of those tools and some information on how they can assist you with your off page optimization.
• MOZ OSE – (https://moz.com/) – MOZ OSE allows you to locate referral links, find link outreach opportunities, discover negative back links, check on a sites domain authority, and page authority. MOZ also offers other tools that are proven useful for agencies. Take a look at MOZ local (metrics exclusive to Cynthiana and the surrounding neighborhoods) and the arsenal of free SEO optimization software interfaces for you guys that are just getting started.
DA and PA are important metrics in the SEO arena. Use this tool to monitor the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your websites SEO. For individuals managing an SEO agency, this subscription also allows you to orchestrate and keep track of changes with a clients online presence. Most of the service software provided through this dashboard are keyword position tracking, site audits, social media managment, profile monitoring, inbound link audits, lead gen management, keyword analytics, domain metrics, and lots more.
Tracking keyword positions and traffic are very important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive tool that gives you the opportunity to manage the condition of your web site. Most of the features made available on Ahrefs are identical to those found on SEM Rush, but there are many unique tools that have made Ahrefs a must have tool for any SEO agency. Ahrefs includes a site explorer, content explorer, keyword research tool, batch analytics, referral link explorer, and more.
The referral link profile explorer is an awesome tool we use for locating back links pointing to your web site. This is helpful for discovering good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is mostly used to follow the movement of individual keywords and URLS. Software such as this is required to gauge movement and/or identify a dip in rankings. For people looking to manage SEO for their clients, Pro Rank Tracker is an affordable option.
Ranking statistics indicate keyword position movement in the SERPS. The red values represent a dip in rankings while the green values displayed show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for finding keywords that you want to rank your property for. You can configure geo-specific location identification settings to discover keyword search volume in a specific city and state like Cynthiana, Kentucky. These keywords that you locate and begin to target will be the same keywords that you follow in Pro Rank Tracker. Another helpful feature is the search info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched phrases is beneficial for anyone trying to rank in Kentucky.
Cynthiana Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.