Off Site SEO
Off page SEO refers to other pages and the inbound links coming from those sites. Those links are called backlinks. The referring site can be another blog or business, a social property like Pinterest, a citation, or article comment linking back to you. There are other means of getting referral links, but these are common methods and are typically simple to obtain.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have an acquaintance or networking connections that have personal site. Just reach out to anyone of these individuals in Darien and ask them to post an article about you or your products on the site. My suggestion is that you produce it to save them the time. Be sure to create a website and return the favor to them by creating a link to their site from your property. Also note, if they have a Google verified address in Darien and you are wanting to rank for a local Darien service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social properties like Instagram, G+, Youtube, and Reddit you have an opportunity to send no follow links to your site from the user profile. You can also create links from a post within these properties. Lots of ways to link out, just need to get creative.
• Citations – Citations are a great way to produce a an inbound link. Building profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in Darien, Illinois on those profiles but to also send nofollow backlinks to your site from that profile.
• User Comments – I have had personal success searching for sites on the internet that were topical to our web page and commenting on them with a link back to my site. Without being a spammer, find an interesting article, leave a comment and engage with the community, then leave a signature in your comment that refers back to your web page. That is a backlink.
Software Subscriptions For Off Page SEO
In addition to the Webmaster tools that Google makes available, there are other dashboards that help you monitor site traffic, referral traffic, backlinks, page rankings, and many other analytics. Keeping an eye on the health of your web property and keeping a clean backlink profile is absolutely necessary for ranking your property. Here are a few of the tools and some basic info on how they could help you with your off page optimization.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to research back links, discover link outreach opportunities, locate suspicious referral links, check on a sites domain authority, and page authority. Moz developed other useful tools that are irreplaceable for optimization. Check out MOZ local (metrics exclusive to Darien and the surrounding cities) and the plethora of free to use SEO tools for those of you that are just getting established.
DA and Page Authority are very important metrics in the SEO world. You can use this software to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for monitoring your sites SEO. For people overseeing an SEO business, this tool allows you to monitor and track sudden changes with a clients online property. Some of the services provided through this interface are position tracking, web site audits, social media managment, brand monitoring, outbound link audits, lead gen management, keyword analytics, domain metrics, and more.
Tracking keyword positions and web traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient dashboard that allows you to manage the condition of your site. The tools available on Ahrefs are similar to those found on SEM Rush, but there are many unique tools that have made Ahrefs a must have subscription for any SEO agency. Ahrefs has a website explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and more.
The link profile explorer is a great tool used for identifying inbound links referring to your site. This is useful for locating good and bad links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is mostly used to follow the movement of individual keywords and URLS. A tool such as this is needed to gauge movement and/or recognize a dip in rankings. For agencies looking to monitor SEO for their clients, PRT is an affordable option in the industry.
Ranking stats refer to keyword position movement in the SERPS. The red values represent a drop in rankings while the green values seen indicate a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for identifying key phrases that you want to rank your property for. You can choose geo-specific location identification settings to uncover search volume in a specified city and state like Darien, Illinois. These key terms that you find and begin to target will be the same keywords that you follow in PRT. Another useful tool is the search volume chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched terms is helpful to anyone trying to rank in Illinois.
Darien Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.