Off Site Optimization
Off site SEO refers to other web properties and the referral links coming from them. These links are called backlinks. The referring web property can be another blog or business website, a social property like Facebook, a citation, or blog comment linking back to your property. There are other ways of receiving backlinks, but these are common and are typically simple to get.
• Link Outreach – There is a chance you have done business with another business that has a website, or you have an acquaintance or networking associates that have personal site. Take the time to reach out to any of these connections in DeFuniak Springs and ask them to post an article about you or your business on the site. My suggestion is that you produce it to save them the inconvenience. Be sure to create a page and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in DeFuniak Springs and you are wanting to rank for a local DeFuniak Springs service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social accounts like Instagram, G+, Pinterest, and Flickr you have the ability to send no follow links to your website from the account profile. You can also link out from a post within these properties. Lots of ways to link, just need to get creative.
• Citations – Citations are a fantastic way to produce a referral link. Setting up business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only create a local presence in DeFuniak Springs, Florida on those platforms but to also link back to your site from that profile.
• Comments – We have experienced personal success locating sites on the web that were topical to our web page and leaving a comment on them with a link back to my site. Do not be a spammer, find an interesting article, comment and engage the online community, then leave a link in your comment that points back to your web page. That is a backlink.
Off Site SEO Software Tools
There are other options to the tools that Google provides, there are many other dashboards that help you monitor traffic, authority links, backlinks, rankings, and other analytic tools. Guarding the healthy condition of your web site and maintaining a clean backlink profile is essential for ranking your property. Here are a few of the interfaces and some basic info on how they will assist you with your off page SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to research referral links, locate link building opportunities, find unwanted links, check a web sites domain authority, and page authority. MOZ also offers other useful tools that are irreplaceable for SEO. Check out Moz local (metrics exclusive to DeFuniak Springs and the surrounding neighborhoods) and their arsenal of free SEO dashboards for you SEO’s that are just getting started.
Domain Authority and PA are very important metrics in SEO. Use this site to evaluate the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for monitoring your web sites SEO. For people managing an SEO business, this subscription allows you to maintain and track changes with a clients online presence. Some of the tools provided through this dashboard are position tracking, web site audits, social tracking, brand monitoring, inbound link audits, lead generation management, keyword rank analytics, domain analytics, and much more.
Tracking keyword rankings and referral traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very useful interface that allows you to monitor the health of your website. The features available on Ahrefs are similar to those seen on SEM Rush, but there are many unique tools that have made Ahrefs a must get subscription for anyone optimizing sites. Ahrefs has a site explorer, content crawler, keyword explorer, batch analytics, referral link explorer, and lots more.
The backlink profile explorer is an awesome piece of software we use for identifying inbound links pointing to your website. This is helpful for finding good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software dashboard that is primarily used to follow the movement of individual keywords and URL strings. Software such as this is needed to monitor progress and/or spot a dip in the SERPS. For agencies looking to manage SEO for their clients, Pro Rank Tracker is an affordable industry option.
Ranking details refer to keyword position fluxuation in the SERPS. The red values seen indicate a drop in keyword rankings while the green values seen show an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating key phrases that you want rank for. You can choose geo specific location settings to discover search volume in a specific city and state like DeFuniak Springs, Florida. These keywords that you find and begin to target will be the same keywords that you follow in Pro Rank Tracker. Another helpful tool is the search graph, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched keywords is beneficial to anyone trying to rank in Florida.
DeFuniak Springs Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.