Off Page Optimization
Off site optimization refers to other pages and the links coming from those pages. These links are called backlinks. The referring web property can be another blog or business, a social property like Instagram, a citation, or article comment linking back to you. There are other means of getting referral links, but these are common methods and are typically easy to obtain.
• Link Outreach – There is a chance you have done business with a business that has a site, or you have an acquaintance or networking partners that have websites. Take the time to reach out to one of these people in Del Rio and ask them to feature an article about you or your products on it. My recommendation is that you create it to save them the inconvenience. Be sure to include a page and return the favor to them by creating a link to their website from yours. Also note, if they have a Google verified address in Del Rio and you are wanting to rank for a local Del Rio service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social properties like Instagram, Twitter, Youtube, and Reddit you have the ability to link out to your site from the account profile. You can also create links from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a fantastic way to build a backlink. Creating business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only build a local presence in Del Rio, Texas on those profiles but to also link back to your site from that property.
• User Comments – We have had personal success finding articles on the web that were relevant to our page and leaving a comment on them with a link back to my site. Without being a spammer, search for an interesting article, leave a comment and engage the community, and leave a backlink in your comment that refers back to your site. That is a comment link.
Off Site SEO Tools
There are other options to the optimization tools that Google makes available, there are plenty of other utilities that help you monitor internet traffic, referral traffic, referral links, page rankings, and other analytic tools. Keeping an eye on the health of your web property and maintaining a clean back link profile is a must for ranking your site. Here are some of those tools and some basic information on how they will help you with your off page optimization.
• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research back links, discover link building opportunities, locate suspicious back links, check on a sites domain authority, and page authority. Moz provides other tools that are proven useful for SEO. Take a look at Moz local (metrics exclusive to Del Rio and the surrounding neighborhoods) and the arsenal of free optimization tools for those of you that are just getting off the ground.
DA and PA are very important metrics in SEO. Use this software to monitor the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your websites SEO. For people managing an SEO organization, this subscription allows you to monitor and keep track of any changes with a clients online presence. Some of the service software provided through this interface are position tracking, website audits, social management, profile monitoring, link audits, lead gen management, keyword rank analytics, domain metrics, and much more.
Tracking keyword positions and referral traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very impressive tool that allows you to manage the condition of your site. Most of the features available on Ahrefs are a lot like those found on SEM Rush, but there are some unique tools that have made Ahrefs a must get resource for anyone optimizing sites. Ahrefs includes a website explorer, content crawler, keyword research tool, batch analytics, inbound link explorer, and more.
The backlink profile explorer is an awesome tool we use for discovering back links referring to your site. This is helpful for finding good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is mostly used to track the movement of unique keywords and URLS. A tool such as this is required to gauge progress and/or identify a drop in the SERPS. For people looking to monitor the SEO for their clients, PRT is a pretty affordable industry option.
Ranking details refer to position movement in the SERPS. The red values seen represent a dip in rankings while the green values displayed indicate a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for finding key terms that you want rank your site for. You can choose specific location settings to locate search volume in a specific city and state like Del Rio, Texas. These key words that you identify and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another useful feature is the search graph, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched phrases is helpful for anyone trying to rank in Texas.
Del Rio Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.