Off Page Optimization
Off page SEO refers to other pages and the referral links coming from those properties. Those links are called backlinks. The referring site can be another blog or business, a social property like Facebook, a citation, or social comment linking back to your site. There are other ways of getting authority backlinks, but these are common methods and are typically simple to get.
• Link Outreach – There is a chance you have done business with a company that has a website, or you have an acquaintance or networking connections that have a business site. Take the time to reach out to any of these connections in Des Moines and ask them to include an article about you or your services on the site. My recommendation is that you write it to save them the inconvenience. Be sure to give yourself a link back and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Des Moines and you are wanting to rank for a local Des Moines service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social foundations like Facebook, Twitter, Youtube, and Reddit you have an opportunity to link out to your site from the account profile. You can also link out from a post within these properties. Lots of ways to send links, just need to get creative.
• Citations – Citations are a fantastic way to produce a an inbound link. Building business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only create a local presence in Des Moines, Iowa on those platforms but to also backlink to your page from that profile.
• Comments – We have experienced personal success searching for blogs on the web that were topical to our website and commenting on them with a link back to my site. Without being a spammer, search for an interesting article, leave a comment and engage with the online community, and leave a backlink in your comment that links back to your site. That my friends is a backlink.
Off Site SEO Tools
There are other options to the optimization tools that Google offers, there are plenty of other tools that assist you with monitoring traffic, authority links, backlinks, rankings, and other analytic tools. Guarding the healthy condition of your web property and keeping a nice backlink profile is a must for ranking. Here are some of the tools and some basic information on how they can assist you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to research backlinks, discover link outreach opportunities, find suspicious backlinks, check a websites domain authority, and page authority. MOZ provides other useful tools that are proven useful for agencies. Check out Moz local (metrics specific to Des Moines and the surrounding areas) and their plethora of free optimization dashboards for you SEO’s that are just getting your feet wet.
DA and Page Authority are important metrics in the SEO world. You can use this software to monitor the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for managing your sites SEO. For folks managing an SEO business, this subscription allows you to maintain and keep track of any changes with a businesses online profile. Some of the tools provided in this interface are position tracking, site audits, social media managment, profile monitoring, backlink audits, lead gen management, keyword analytics, domain health, and much more.
Tracking keywords and web traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very impressive piece of software that gives you the opportunity to monitor the health of your website. Many of the features available within Ahrefs are a lot like those available on SEM Rush, but there are many unique tools that have made Ahrefs a must have resource for any SEO agency. Ahrefs has a site explorer, content explorer, keyword research tool, batch overviews, referral link explorer, and more.
The link profile explorer is an awesome tool we use for discovering links referring to your website. This is great for locating good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software tool that is mostly used to monitor the rankings of unique key words and URL strings. A tool such as this is required to gauge progress and/or identify a drop in the SERPS. For businesses looking to monitor SEO for their clients, PRT is a pretty affordable industry option.
Ranking details refer to position fluxuation in the SERPS. The red values seen represent a dip in rankings while the green values displayed indicate a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying key phrases that you want to rank for. You can choose geo-specific location identification settings to uncover search volume in a specified city and state like Des Moines, Iowa. These key terms that you locate and begin targeting will be the same group of keywords that you monitor in Pro Rank Tracker. Another helpful feature is the search chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.
Identifying locally searched key terms is helpful to anyone trying to rank in Iowa.
Des Moines Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.