Off Page Optimization
Off site SEO refers to other properties and the inbound links coming from those pages. These links are called backlinks. The referring page can be another blog or business, a social property like Instagram, a citation, or social comment linking back to your page. There are other means of receiving referral links, but these are common and are typically easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have an acquaintance or networking associates that have sites. Simply reach out to one of these connections in Dickinson and ask them to post an article about you or your products on there. My suggestion is that you create it to save them the time. Be sure to include a web page and return the favor to them by building a link to their site from your property. Also note, if they have a Google verified address in Dickinson and you are wanting to rank for a local Dickinson service term, that will be a positive geo relevance factor.
• Social – By setting up social accounts like Facebook, Twitter, Youtube, and Reddit you have the option to send links to your web page from the user profile. You can also create links from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a great way to produce a referral link. Creating business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only have a local presence in Dickinson, Texas on those profiles but to also send links back to your page from that profile.
• Comments – I have had personal success locating articles on the internet that were topical to our website and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an topical blog post, comment and engage with the community, and leave a link in your comment that points back to your page. That my friends is a backlink.
Subscription Based Tools For Off Page SEO
There are other options to the optimization tools that Google offers, there are plenty of other utilities that help you monitor internet traffic, referral traffic, referral links, page rankings, and other analytics. Maintaining the healthy condition of your site and maintaining a clean link profile is a must for ranking your site. Here are a few of those subscriptions and some basic info on how they could help you with your off site optimization.
• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research backlinks, locate linking opportunities, find bad links, check a websites domain authority, and page authority. MOZ developed other tools that are irreplaceable for SEO. Take a look at MOZ local (metrics specific to Dickinson and the surrounding neighborhoods) and their plethora of limited but free SEO optimization software interfaces for those of you that are just getting your feet wet.
DA and Page Authority are very important metrics in SEO. Use this software to monitor the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for managing your sites SEO. For those of you running an SEO agency, this subscription also allows you to maintain and track any changes with a businesses online property. Some of the service software offered in this dashboard are keyword position tracking, web site audits, social tracking, profile monitoring, backlink audits, lead gen management, keyword analytics, domain analytics, and lots more.
Tracking keyword rankings and traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive dashboard that allows you to monitor the health of your site. Most of the features available on Ahrefs are very similar to those found on SEM Rush, but there are many unique tools that have made Ahrefs a must get subscription for anyone optimizing sites. Ahrefs includes a site explorer, content explorer, keyword research tool, batch overviews, link explorer, and lots more.
The backlink profile explorer is an awesome tool used for identifying back links referring to your web site. This is helpful for finding good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is mostly used to follow the rankings of individual key words and URL strings. Software like this is needed to monitor movement and/or spot a drop in rankings. For people looking to manage SEO for clients, Pro Rank Tracker is an affordable industry option.
Ranking statistics indicate position fluxuation in the SERPS. The red values seen represent a dip in keyword rankings while the green values displayed show an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for identifying keywords that you want to rank your page for. You can configure geo specific location settings to discover keyword search volume in a specific city and state like Dickinson, Texas. These key words that you identify and begin to target will be the same keywords that you track in Pro Rank Tracker. Another useful feature is the search volume graph, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched keywords is beneficial for anyone trying to rank in Texas.
Dickinson Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.