Off Page SEO
Off site SEO refers to other web properties and the referral links coming from them. These links are called backlinks. The referring web site can be another blog or company site, a social property like Pinterest, a citation, or social comment linking back to you. There are many other means of getting referral links, but these are common and usually simple to get.
• Link Outreach – Most likely you have done business with a company that has a site, or you have friends or networking connections that have websites. Simply reach out to any of these connections in Dinuba and ask them to feature an article about you or your business on there. My recommendation is that you write it to save them the time. Be sure to give yourself a web page and return the favor to them by creating a link to their website from yours. Also note, if they have a Google verified address in Dinuba and you are wanting to rank for a local Dinuba service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social foundations like Facebook, Twitter, Youtube, and Reddit you have the ability to link out to your site from the account profile. You can also link out from a post within these platforms. Lots of ways to link out, just gotta get creative.
• Citations – Citations are a legitimate way to create a referral link. Creating business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only have a local presence in Dinuba, California on those profiles but to also send nofollow backlinks to your website from that profile.
• Comments – We have experienced personal success locating blogs on the internet that were relevant to our web page and leaving a comment on them with a link back to my site. Don’t be a spammer, locate an topical article, leave a comment and engage with the online community, then leave a URL in your comment that refers back to your page. That is a comment link.
Software For Off Site SEO
In addition to the SEO tools that Google offers, there are other dashboards that help you monitor site traffic, authority links, referral links, rankings, and many other analytic tools. Keeping an eye on the healthy condition of your property and keeping a nice referral link profile is absolutely necessary for ranking your property. Here are some of those dashboards and some basic info on how they will assist you with your off page SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to view backlinks, discover link building opportunities, locate malicious referral links, check on a web sites domain authority, and page authority. MOZ provides other tools that are irreplaceable for optimization. Take a look at Moz local (metrics specific to Dinuba and the surrounding neighborhoods) and the plethora of limited but free optimization tools for those of you that are just getting your feet wet.
Domain Authority and Page Authority are important metrics in the SEO world. Use this tool to monitor the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for monitoring your sites optimization. For those of you running an SEO agency, this subscription allows you to orchestrate and keep track of sudden changes with a clients online profile. Some of the tools provided through this interface are keyword position tracking, web site audits, social tracking, profile monitoring, link audits, lead generation management, keyword analytics, domain metrics, and lots more.
Tracking keywords and site traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive dashboard that allows you to manage the condition of your site. Most of the tools made available within Ahrefs are similar to those available on SEM Rush, but there are very unique tools that make Ahrefs a must get resource for any SEO. Ahrefs includes a site explorer, content crawler, keyword explorer, batch analytics, referral link explorer, and lots more.
The backlink profile explorer is a great tool used for identifying back links directing to your website. This is useful for finding good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is primarily used to track the rankings of specific key words and URLS. Software like this is needed to monitor movement and/or spot a dip in the SERPS. For people looking to manage SEO for clients, Pro Rank Tracker is a pretty affordable industry option.
Ranking metrics indicate position fluxuation in the SERPS. The red values represent a drop in keyword rankings while the green values displayed show a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key phrases that you want rank for. You can configure geo-specific location settings to discover search volume in a specific city and state like Dinuba, California. These keywords that you locate and begin to target will be the same keywords that you analyze in PRT. Another helpful tool is the search chart, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched terms is beneficial for anyone trying to rank in California.
Dinuba Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.