Off Site Optimization
Off page optimization refers to other web sites and the referral links coming from those sites. These links are called backlinks. The referring page can be another blog or company site, a social property like Instagram, a citation, or article comment linking back to your property. There are many other ways of receiving backlinks, but these are common and usually easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with a company that has a website, or you have an acquaintance or networking associates that have sites. Take the time to reach out to any of these individuals in Dixon and ask them to include an article about you or your business on it. My recommendation is that you write it to save them the hassle. Be sure to include a property and return the favor to them by building a link to their page from your property. Also note, if they have a Google verified address in Dixon and you are wanting to rank for a local Dixon service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social profiles like Facebook, Twitter, Pinterest, and Flickr you have the ability to link out to your website from the account profile. You can also send links out from a post within these properties. Lots of ways to link out, just need to get creative.
• Citations – Citations are a fantastic way to get a link. Setting up profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in Dixon, Illinois on those platforms but to also backlink to your website from that property.
• Blog Comments – I have had personal success searching for articles on the internet that were relevant to our page and commenting on them with a link back to my site. Do not be a spammer, find an relevant blog post, comment and engage with the community, and leave a backlink in your comment that points back to your web page. That my friends is a backlink.
Software For Off Site SEO
There are other options to the Webmaster tools that Google makes available, there are plenty of other dashboards that assist you with monitoring site traffic, referral traffic, referral links, rankings, and other analytics. Keeping an eye on the healthy condition of your web property and keeping a authoritative backlink profile is essential for ranking. Here are some of those interfaces and some information on how they could help you with your off site SEO.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research referral links, locate link building opportunities, discover unwanted back links, check a websites domain authority, and page authority. Moz also offers other useful tools that are irreplaceable for SEO. Take a look at Moz local (metrics exclusive to Dixon and the surrounding areas) and their arsenal of free SEO tools for you guys that are just getting started.
Domain Authority and PA are very important metrics in the SEO world. Use this tool to evaluate the health on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for maintaining your sites optimization. For people managing an SEO agency, this tool also allows you to orchestrate and track sudden changes with a clients online property. Some of the services offered through this interface are keyword position tracking, site audits, social management, profile monitoring, backlink audits, lead gen management, keyword search analytics, domain analytics, and more.
Tracking keyword rankings and traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful dashboard that allows you to monitor the condition of your site. The features made available on Ahrefs are similar to those found on SEM Rush, but there are many unique tools that make Ahrefs a must have tool for any SEO. Ahrefs includes a site explorer, content crawler, keyword research tool, batch analytics, referral link explorer, and more.
The backlink profile explorer is an awesome piece of software used for identifying inbound links pointing to your site. This is great for finding good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is most commonly used to track the rankings of specific keywords and URLS. A tool like this is required to gauge progress and/or spot a dip in the SERPS. For people looking to manage the SEO for clients, Pro Rank Tracker is a pretty affordable option.
Ranking stats refer to position fluxuation in the SERPS. The red values represent a dip in keyword rankings while the green values displayed indicate a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for identifying keywords that you want to rank for. You can configure geo specific location identification settings to discover keyword search volume in a specific city and state like Dixon, Illinois. These key words that you identify and begin to target will be the same keywords that you follow in PRT. Another helpful feature is the search volume info, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search queries.
Identifying locally searched key terms is valuable to anyone trying to rank in Illinois.
Dixon Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.