Off Page Optimization
Off site optimization refers to other web sites and the referral links coming from those pages. These links are called backlinks. The referring web site can be another blog or business website, a social property like Twitter, a citation, or article comment linking back to you. There are many other means of receiving referral links, but these are common methods and are typically simple to obtain.
• Link Outreach – Most likely you have done business with someone else that has a website, or you have an acquaintance or networking connections that have a business site. Simply reach out to any of these connections in Douglas and ask them to feature an article about you or your products on there. My recommendation is that you write it to save them the time. Be sure to create a back link and return the favor to them by linking to their page from yours. Also note, if they have a Google verified address in Douglas and you are wanting to rank for a local Douglas service term, that will be a positive geo relevance factor.
• Social Media – By setting up social profiles like Instagram, G+, Pinterest, and Reddit you have the ability to send no follow links to your site from the user profile. You can also send links out from a post within these platforms. Lots of ways to create links, just need to get creative.
• Citations – Citations are a legitimate way to create a backlink. Building profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in Douglas, Arizona on those platforms but to also send nofollow backlinks to your website from that property.
• Blog Comments – I have experienced personal success finding blogs on the internet that were topical to our page and leaving a comment on them with a link back to my site. Without being a spammer, locate an relevant article, comment and engage with the online community, then leave a URL in your comment that points back to your web page. That is a comment link.
Software Subscriptions For Off Page SEO
In addition to the tools that Google provides, there are many other tools that help you monitor traffic, referral traffic, referral links, rankings, and other analytic tools. Keeping an eye on the healthy condition of your property and maintaining a clean back link profile is absolutely necessary for ranking. Here are some of those subscriptions and some information on how they can help you with your off page SEO.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to research inbound links, discover link building opportunities, discover bad links, check a websites domain authority, and page authority. MOZ also offers other tools that are irreplaceable for agencies. Take a look at Moz local (metrics exclusive to Douglas and the surrounding neighborhoods) and their plethora of free optimization optimization software interfaces for you SEO’s that are just getting established.
Domain Authority and Page Authority are very important metrics in SEO. Use this site to monitor the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for monitoring your websites SEO. For individuals overseeing an SEO organization, this tool also allows you to maintain and keep track of changes with a businesses online property. Many of the service software provided in this dashboard are position tracking, web site audits, social tracking, brand monitoring, inbound link audits, lead generation management, keyword search analytics, domain health, and lots more.
Tracking keywords and site traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive interface that gives you the opportunity to manage the health of your site. Many of the tools made available on Ahrefs are very similar to those found on SEM Rush, but there are really specialized tools that make Ahrefs a must have tool for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword research tool, batch overviews, referral link explorer, and much more.
The link profile explorer is a great piece of software we use for locating back links referring to your website. This is useful for finding good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is primarily used to monitor the movement of specific key words and URLS. Software such as this is needed to monitor movement and/or spot a dip in the SERPS. For agencies looking to manage SEO for clients, PRT is a very affordable industry option.
Ranking stats refer to keyword position movement in the SERPS. The red values seen indicate a drop in rankings while the green values show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for identifying key terms that you want to rank your page for. You can choose geo specific location settings to uncover search volume in a specified city and state like Douglas, Arizona. These key terms that you find and begin to target will be the same group of keywords that you track in Pro Rank Tracker. Another helpful tool is the search graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched keywords is helpful to anyone trying to rank in Arizona.
Douglas Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.