Dover Off Page Optimization Services For Business Websites

Off Page SEO

Off site optimization refers to other pages and the links coming from those pages. These links are called backlinks. The referring web site can be another blog or company site, a social property like Youtube, a citation, or blog comment linking back to you. There are many other means of receiving backlinks, but these are common and usually simple to get.

• Link Outreach – There is a chance you have done business with another business that has a site, or you have an acquaintance or networking connections that have websites. Take the time to reach out to one of these individuals in Dover and ask them to feature an article about you or your services on the site. My suggestion is that you write it to save them the hassle. Be sure to create a ”dofollow” backlink” to your {site and return the favor to them by linking to their website from yours. Also note, if they have a Google verified address in Dover and you are wanting to rank for a local Dover service term, that will be a positive geo relevance factor.

• Social Platforms – By setting up social properties like Instagram, G+, Pinterest, and Reddit you have the option to send no follow links to your property from the account profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.

• Citations – Citations are a legitimate way to build a referral link. Setting up profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Dover, Delaware on those profiles but to also send nofollow backlinks to your page from that property.

• Comments – I have experienced personal success locating blogs on the internet that were relevant to our web page and commenting on them with a link back to my site. Don’t be a spammer, locate an topical article, comment and engage with the online community, and leave a link in your comment that points back to your site. That is a backlink.

Off Site SEO Software Tools

There are other options to the optimization tools that Google provides, there are other tools that assist you with monitoring traffic, referral traffic, backlinks, page rankings, and other analytic tools. Keeping an eye on the health of your property and keeping a authoritative link profile is a must for ranking. Here are a few of the tools and some info on how they could help you with your off site optimization.

• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to view inbound links, find link outreach opportunities, locate unwanted links, check a websites domain authority, and page authority. Moz also offers other tools that are must haves for agencies. Take a look at Moz local (metrics specific to Dover and the surrounding areas) and the arsenal of limited but free SEO tools for you SEO’s that are just getting established.

Domain Authority and Page Authority are important metrics in the SEO arena. You can use this software to monitor the metrics on your web site.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for monitoring your sites SEO. For people overseeing an SEO organization, this software allows you to maintain and track changes with a clients online presence. Many of the service software provided in this dashboard are position tracking, website audits, social media managment, brand monitoring, outbound link audits, lead generation management, keyword search analytics, domain analytics, and much more.

Tracking keyword positions and site traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – One very useful dashboard that gives you the opportunity to monitor the health of your site. The features made available within Ahrefs are similar to those found on SEM Rush, but there are very unique tools that make Ahrefs a must get resource for anyone optimizing sites. Ahrefs includes a site explorer, content explorer, keyword research tool, batch overviews, backlink explorer, and more.

The backlink profile explorer is an awesome piece of software used for discovering backlinks pointing to your site. This is great for finding good and bad back links.

• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is mostly used to monitor the movement of unique key words and URLS. Software like this is needed to gauge movement and/or recognize a drop in rankings. For people looking to manage SEO for clients, Pro Rank Tracker is a very affordable option.

Ranking statistics indicate keyword position fluxuation in the SERPS. The red values seen represent a drop in rankings while the green values seen show a spike in rankings.

• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for locating key phrases that you want to rank for. You can choose geo specific location settings to uncover search volume in a specified city and state like Dover, Delaware. These key terms that you identify and begin targeting will be the same group of keywords that you track in PRT. Another helpful tool is the search chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search queries.

Identifying locally searched terms is valuable for anyone trying to rank in Delaware.


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Dover Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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