Duquesne Off Page Optimization Services For Business Websites

Off Site Optimization

Off page optimization refers to other properties and the links coming from those pages. Those links are called backlinks. The referring page can be another blog or business, a social property like Twitter, a citation, or article comment linking back to your site. There are many other means of receiving referral links, but these are common and are typically simple to obtain.

• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have friends or networking associates that have a business site. Just reach out to one of these associates in Duquesne and ask them to feature an article about you or your company on the site. My suggestion is that you create it to save them the inconvenience. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by building a link to their page from your site. Also note, if they have a Google verified address in Duquesne and you are wanting to rank for a local Duquesne service term, that will be a positive geo relevance factor.

• Social Sites – By setting up social profiles like Instagram, G+, Youtube, and Reddit you have the ability to send no follow links to your site from the account profile. You can also send links out from a post within these properties. Lots of ways to send links, just gotta get creative.

• Citations – Citations are a fantastic way to get a referral link. Building profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Duquesne, Pennsylvania on those profiles but to also send links back to your web page from that profile.

• User Comments – We have experienced personal success finding articles on the web that were topical to our web page and leaving a comment on them with a backlink to our webpage. Do not be a spammer, find an topical article, comment and engage the community, and leave a signature in your comment that refers back to your web page. That is a backlink.

Tools For Off Page SEO

In addition to the tools that Google offers, there are plenty of other dashboards that assist you with monitoring internet traffic, referral traffic, backlinks, rankings, and other analytics. Maintaining the healthy condition of your web page and maintaining a nice referral link profile is essential for ranking your property. Here are a few of the dashboards and some info on how they will assist you with your off site SEO.

• MOZ OSE – (https://moz.com/) – MOZ OSE allows you to locate inbound links, locate link outreach opportunities, find negative links, check on a sites domain authority, and page authority. MOZ developed other tools that are proven useful for SEO. Take a look at Moz local (metrics specific to Duquesne and the surrounding areas) and their plethora of free SEO dashboards for you SEO’s that are just getting your feet wet.

Domain Authority and PA are very important metrics in the SEO arena. Use this site to monitor the metrics on your web site.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for monitoring your sites SEO. For folks managing an SEO agency, this tool also allows you to orchestrate and track any changes with a businesses online profile. Most of the service software provided through this dashboard are keyword position tracking, web site audits, social tracking, profile monitoring, link audits, lead generation management, keyword analytics, domain analytics, and much more.

Tracking keyword rankings and web traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – One very useful dashboard that gives you the opportunity to monitor the health of your site. Many of the tools made available within Ahrefs are a lot like those available on SEM Rush, but there are some unique tools that make Ahrefs a must get subscription for any SEO. Ahrefs includes a website explorer, content explorer, keyword research tool, batch analytics, inbound link explorer, and lots more.

The referral link profile explorer is a great tool used for discovering back links pointing to your site. This is helpful for discovering good and bad back links.

• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is most commonly used to track the rankings of unique key words and URL strings. A tool such as this is needed to gauge progress and/or recognize a dip in the SERPS. For people looking to monitor SEO for clients, Pro Rank Tracker is a pretty affordable industry option.

Ranking statistics indicate keyword position movement in the SERPS. The red values seen represent a dip in rankings while the green values seen represent an increase in rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for identifying key phrases that you want rank your property for. You can customize geo specific location settings to locate keyword search volume in a specific city and state like Duquesne, Pennsylvania. These key phrases that you identify and begin to target will be the same keywords that you track in PRT. Another helpful tool is the search volume chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.

finding locally searched key terms is helpful to anyone trying to rank in Pennsylvania.


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Modern Influence
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Duquesne Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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