Off Site SEO
Off page SEO refers to other pages and the referral links coming from those pages. These links are called backlinks. The referring web property can be another blog or business, a social property like Instagram, a citation, or article comment linking back to your property. There are many other means of receiving referral links, but these are common methods and usually easy to get.
• Link Outreach – There is a chance you have done business with someone else that has a website, or you have friends or networking connections that have websites. Just reach out to any of these individuals in East Cleveland and ask them to feature an article about you or your products on the site. My suggestion is that you produce it to save them the inconvenience. Be sure to create a link back and return the favor to them by building a link to their site from your property. Also note, if they have a Google verified address in East Cleveland and you are wanting to rank for a local East Cleveland service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social profiles like Facebook, G+, Youtube, and Reddit you have the option to send links to your property from the account profile. You can also send links out from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a legitimate way to create a referral link. Setting up profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in East Cleveland, Ohio on those profiles but to also link back to your site from that property.
• User Comments – We have had personal success finding articles on the internet that were topical to our web page and commenting on them with a backlink to our webpage. Do not be a spammer, search for an topical web page, comment and engage with the online community, and leave a backlink in your comment that refers back to your site. That my friends is a backlink.
Software Subscriptions For Off Page SEO
In addition to the optimization tools that Google makes available, there are other dashboards that help you monitor site traffic, referral traffic, referral links, page rankings, and many other analytic tools. Monitoring the health of your web page and maintaining a clean referral link profile is absolutely necessary for ranking your site. Here are a few of the subscriptions and some info on how they could assist you with your off page SEO.
• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to locate referral links, discover link outreach opportunities, find negative backlinks, check on a web sites domain authority, and page authority. Moz developed other tools that are must haves for SEO. Take a look at MOZ local (metrics specific to East Cleveland and the surrounding areas) and their arsenal of limited but free SEO dashboards for those of you that are just getting your feet wet.
DA and PA are very important metrics in the SEO world. You can use this tool to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for maintaining your sites SEO. For people managing an SEO agency, this subscription allows you to maintain and track sudden changes with a businesses online profile. Many of the service software provided in this dashboard are position tracking, web site audits, social tracking, brand monitoring, inbound link audits, lead generation management, keyword rank analytics, domain analytics, and much more.
Tracking keyword positions and site traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful tool that gives you the opportunity to monitor the health of your web site. The features made available on Ahrefs are a lot like those available on SEM Rush, but there are some unique tools that make Ahrefs a must have tool for any SEO. Ahrefs has a website explorer, content explorer, keyword explorer, batch overviews, referral link explorer, and much more.
The referral link profile explorer is a great piece of software we use for locating inbound links referring to your website. This is helpful for finding good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software dashboard that is primarily used to follow the rankings of unique keywords and URL strings. Software like this is required to monitor progress and/or recognize a drop in rankings. For agencies looking to monitor SEO for clients, PRT is an affordable option.
Ranking statistics indicate position movement in the SERPS. The red values indicate a dip in keyword rankings while the green values displayed indicate a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for locating key phrases that you want to rank for. You can configure geo specific location identification settings to discover search volume in a specific city and state like East Cleveland, Ohio. These keywords that you locate and begin targeting will be the same keywords that you follow in PRT. Another useful feature is the search volume info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched key terms is beneficial to anyone trying to rank in Ohio.
East Cleveland Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.