Off Page SEO
Off site optimization refers to other properties and the referral links coming from those pages. These links are called backlinks. The referring page can be another blog or business, a social property like Facebook, a citation, or blog comment linking back to your site. There are many other ways of getting authority backlinks, but these are common methods and are typically simple to get.
• Link Outreach – You have probablyI’m sure you have done business with a business that has a site, or you have an acquaintance or networking associates that have a business site. Take the time to reach out to any of these people in East Point and ask them to include an article about you or your company on there. My suggestion is that you write it to save them the hassle. Be sure to include a page and return the favor to them by building a link to their page from your property. Also note, if they have a Google verified address in East Point and you are wanting to rank for a local East Point service term, that will be a positive geo relevance factor.
• Social Media – By setting up social foundations like Facebook, Twitter, Pinterest, and Reddit you have the ability to send links to your website from the account profile. You can also create links from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a fantastic way to build a backlink. Building profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in East Point, Georgia on those platforms but to also backlink to your site from that profile.
• Comments – I have had personal success locating blogs on the internet that were topical to our web page and commenting on them with a backlink to our webpage. Without being a spammer, find an interesting article, leave a comment and engage the online community, and leave a backlink in your comment that links back to your website. That is a comment link.
Tools For Off Page SEO
There are other options to the SEO tools that Google makes available, there are plenty of other dashboards that assist you with monitoring internet traffic, referral traffic, backlinks, page rankings, and other analytics. Guarding the health of your web site and keeping a clean back link profile is essential for ranking. Here are some of those interfaces and some basic info on how they can assist you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to research back links, discover linking opportunities, discover unwanted back links, check on a websites domain authority, and page authority. MOZ provides other useful tools that are must haves for SEO. Check out Moz local (metrics exclusive to East Point and the surrounding areas) and their arsenal of free SEO tools for you guys that are just getting established.
DA and Page Authority are very important metrics in the SEO world. Use this tool to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for maintaining your sites optimization. For individuals overseeing an SEO agency, this software also allows you to orchestrate and track any changes with a clients online presence. Most of the tools provided through this dashboard are position tracking, web site audits, social tracking, profile monitoring, link audits, lead generation management, keyword search analytics, domain analytics, and lots more.
Tracking keyword positions and traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive tool that allows you to monitor the health of your site. Many of the tools available within Ahrefs are a lot like those available on SEM Rush, but there are very specialized tools that have made Ahrefs a must get tool for any SEO. Ahrefs includes a website explorer, content crawler, keyword explorer, batch analytics, backlink explorer, and more.
The referral link profile explorer is an awesome tool used for identifying links referring to your web site. This is helpful for identifying good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is most commonly used to follow the rankings of individual key words and URL strings. A tool such as this is needed to gauge progress and/or recognize a drop in the SERPS. For people looking to monitor SEO for their clients, Pro Rank Tracker is a very affordable industry option.
Ranking statistics indicate position fluxuation in the SERPS. The red values indicate a drop in keyword rankings while the green values seen indicate an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating keywords that you want to rank your page for. You can choose geo specific location identification settings to identify keyword search volume in a specified city and state like East Point, Georgia. These key words that you identify and begin targeting will be the same keywords that you track in Pro Rank Tracker. Another helpful feature is the search info, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched key terms is beneficial to anyone trying to rank in Georgia.
East Point Off Page SEO
Modern Influence Logo
Modern Influence Image
SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.