Edna Off Page Optimization Services For Business Websites

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Off Site Optimization

Off page optimization refers to other pages and the inbound links coming from them. These links are called backlinks. The referring page can be another blog or business website, a social property like Twitter, a citation, or article comment linking back to your property. There are many other ways of receiving referral links, but these are common methods and usually easy to obtain.

• Link Outreach – You have probablyI’m sure you have done business with someone else that has a website, or you have friends or networking partners that have a business site. Take the time to reach out to anyone of these associates in Edna and ask them to feature an article about you or your company on the site. My suggestion is that you create it to save them the inconvenience. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their website from your web page. Also note, if they have a Google verified address in Edna and you are wanting to rank for a local Edna service term, that will be a positive geo relevance factor.

• Social Networks – By setting up social accounts like Instagram, G+, Pinterest, and Flickr you have the option to link out to your property from the account profile. You can also create links from a post within these platforms. Lots of ways to link, just gotta get creative.

• Citations – Citations are a fantastic way to build a link. Setting up business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only create a local presence in Edna, Texas on those profiles but to also link back to your site from that profile.

• Social Comments – We have experienced personal success locating blogs on the web that were relevant to our website and leaving a comment on them with a link back to my site. Do not be a spammer, search for an topical web page, leave a comment and engage with the online community, then leave a signature in your comment that refers back to your site. That is a comment link.

Off Site SEO Tools

There are other options to the SEO tools that Google offers, there are other dashboards that assist you with monitoring internet traffic, authority links, referral links, rankings, and other analytics. Keeping an eye on the health of your site and maintaining a nice link profile is essential for ranking. Here are a few of those interfaces and some basic info on how they will help you with your off site SEO.

• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to view referral links, discover linking opportunities, discover negative back links, check on a sites domain authority, and page authority. Moz also offers other tools that are must haves for SEO. Take a look at MOZ local (metrics exclusive to Edna and the surrounding areas) and the plethora of limited but free optimization optimization software interfaces for those of you that are just getting off the ground.

Domain Authority and Page Authority are very important metrics in the SEO world. You can use this software to check the metrics on your website.

• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for maintaining your web sites SEO. For individuals running an SEO agency, this software also allows you to maintain and track sudden changes with a businesses online profile. Most of the tools offered in this interface are keyword position tracking, web site audits, social tracking, profile monitoring, inbound link audits, lead gen management, keyword search analytics, domain health, and lots more.

Tracking keyword positions and web traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – One very useful piece of software that gives you the opportunity to manage the health of your web site. Most of the tools available within Ahrefs are similar to those seen on SEM Rush, but there are some unique tools that make Ahrefs a must get tool for anyone optimizing sites. Ahrefs includes a website explorer, content crawler, keyword research tool, batch analytics, backlink explorer, and more.

The link profile explorer is an awesome piece of software we use for identifying back links directing to your site. This is useful for finding good and bad backlinks.

• PRT – (https://proranktracker.com/) – PRT is an online based SEO software subscription that is most commonly used to monitor the rankings of individual key words and URLS. Software like this is needed to monitor movement and/or identify a drop in the SERPS. For people looking to monitor SEO for their clients, PRT is a pretty affordable option.

Ranking statistics indicate position movement in the SERPS. The red values represent a drop in rankings while the green values indicate a jump in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying key phrases that you want rank your site for. You can customize geo specific location identification settings to pin-point search volume in a specific city and state like Edna, Texas. These key phrases that you locate and begin to target will be the same keywords that you follow in PRT. Another useful tool is the search volume graph, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.

Identifying locally searched terms is beneficial for anyone trying to rank in Texas.

Modern Influence



Edna Off Page SEO

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(888) 379-2604


Phillip Switzer

Chad Leonard

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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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