Edwardsville Off Page Optimization Services For Business Websites

Off Site Optimization

Off site SEO refers to other pages and the referral links coming from those sites. Those links are called backlinks. The referring site can be another blog or business website, a social property like Pinterest, a citation, or social comment linking back to your page. There are many other means of receiving backlinks, but these are common methods and are typically easy to obtain.

• Link Outreach – There is a chance you have done business with a company that has a website, or you have an acquaintance or networking partners that have personal site. Simply reach out to anyone of these individuals in Edwardsville and ask them to feature an article about you or your services on it. My suggestion is that you write it to save them the hassle. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by creating a link to their page from yours. Also note, if they have a Google verified address in Edwardsville and you are wanting to rank for a local Edwardsville service term, that will be a positive geo relevance factor.

• Social Networks – By setting up social profiles like Instagram, Twitter, Pinterest, and Reddit you have the ability to send no follow links to your web page from the user profile. You can also send links out from a post within these properties. Lots of ways to link out, just need to get creative.

• Citations – Citations are a great way to produce a referral link. Setting up profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only create a local presence in Edwardsville, Illinois on those profiles but to also backlink to your website from that property.

• Comments – I have experienced personal success locating blogs on the web that were topical to our website and commenting on them with a link back to my site. Do not be a spammer, locate an interesting article, leave a comment and engage with the online community, and leave a URL in your comment that links back to your page. That my friends is a backlink.

Software Subscriptions For Off Page SEO

In addition to the Webmaster tools that Google makes available, there are many other utilities that assist you with monitoring internet traffic, referral traffic, referral links, page rankings, and other analytic tools. Maintaining the healthy condition of your web property and keeping a clean referral link profile is absolutely necessary for ranking your property. Here are a few of the tools and some info on how they can help you with your off page optimization.

• Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to view back links, locate link building opportunities, find bad back links, check on a sites domain authority, and page authority. MOZ provides other tools that are must haves for optimization. Take a look at MOZ local (metrics specific to Edwardsville and the surrounding cities) and their arsenal of limited but free optimization optimization software interfaces for you SEO’s that are just getting started.

Domain Authority and Page Authority are very important metrics in the SEO world. Use this tool to monitor the health on your website.

• SEM Rush – (https://www.semrush.com/)- This is a great tool for monitoring your websites optimization. For those of you managing an SEO business, this tool also allows you to maintain and track changes with a clients online property. Many of the tools offered through this dashboard are position tracking, web site audits, social management, brand monitoring, inbound link audits, lead generation management, keyword rank analytics, domain health, and lots more.

Tracking keyword positions and traffic are very important features in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very efficient dashboard that allows you to monitor the condition of your web site. Most of the features made available within Ahrefs are identical to those available on SEM Rush, but there are some unique tools that have made Ahrefs a must have subscription for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword explorer, batch analytics, backlink explorer, and much more.

The referral link profile explorer is a great tool used for discovering inbound links referring to your site. This is great for locating good and bad links.

• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is most commonly used to monitor the movement of unique keywords and URLS. Software like this is needed to monitor movement and/or identify a dip in the SERPS. For businesses looking to monitor SEO for clients, Pro Rank Tracker is a pretty affordable option.

Ranking metrics refer to keyword position movement in the SERPS. The red values represent a dip in keyword rankings while the green values displayed represent a spike in rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key terms that you want rank for. You can configure specific location identification settings to pin-point keyword search volume in a specified city and state like Edwardsville, Illinois. These key terms that you identify and begin to target will be the same group of keywords that you monitor in Pro Rank Tracker. Another helpful tool is the search info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

Identifying locally searched terms is helpful to anyone trying to rank in Illinois.

Modern Influence



Edwardsville Off Page SEO

Mo-Fr 08:00-17:30
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(888) 379-2604


Phillip Switzer

Chad Leonard

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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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