El Cerrito Off Page Optimization Services For Business Websites

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Off Site Optimization

Off page SEO refers to other web sites and the inbound links coming from those sites. Those links are called backlinks. The referring web property can be another blog or business, a social property like Pinterest, a citation, or social comment linking back to your page. There are other means of getting referral links, but these are common methods and are typically easy to get.

• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have friends or networking partners that have a business site. Take the time to reach out to any of these associates in El Cerrito and ask them to include an article about you or your company on there. My suggestion is that you produce it to save them the inconvenience. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by building a link to their site from yours. Also note, if they have a Google verified address in El Cerrito and you are wanting to rank for a local El Cerrito service term, that will be a positive geo relevance factor.

• Social – By setting up social foundations like Facebook, Twitter, Pinterest, and Reddit you have the option to link out to your site from the user profile. You can also send links out from a post within these properties. Lots of ways to link, just gotta get creative.

• Citations – Citations are a legitimate way to get a backlink. Creating business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only build a local presence in El Cerrito, California on those profiles but to also send nofollow backlinks to your web page from that profile.

• User Comments – We have experienced personal success searching for sites on the internet that were topical to our site and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an relevant article, comment and engage with the online community, and leave a link in your comment that links back to your website. That is a comment link.

Off Site SEO Tools

There are other options to the tools that Google provides, there are other dashboards that assist you with monitoring site traffic, authority links, referral links, page rankings, and other analytic tools. Monitoring the healthy condition of your web page and maintaining a authoritative backlink profile is a must for ranking your site. Here are a few of those tools and some info on how they will help you with your off site optimization.

• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to research referral links, discover link building opportunities, discover malicious links, check a web sites domain authority, and page authority. Moz also offers other tools that are must haves for optimization. Check out MOZ local (metrics exclusive to El Cerrito and the surrounding neighborhoods) and their arsenal of free optimization dashboards for you SEO’s that are just getting off the ground.

DA and Page Authority are important metrics in the SEO world. You can use this tool to monitor the health on your web site.

• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for managing your web sites optimization. For individuals running an SEO organization, this tool allows you to maintain and keep track of changes with a businesses online property. Some of the tools offered through this interface are position tracking, web site audits, social tracking, profile monitoring, outbound link audits, lead generation management, keyword search analytics, domain health, and much more.

Tracking keyword rankings and site traffic are super important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very efficient piece of software that gives you the opportunity to monitor the health of your web site. Most of the tools available on Ahrefs are identical to those seen on SEM Rush, but there are many unique tools that have made Ahrefs a must get tool for anyone optimizing sites. Ahrefs has a site explorer, content explorer, keyword research tool, batch overviews, backlink explorer, and much more.

The referral link profile explorer is an awesome tool used for locating inbound links referring to your web site. This is great for discovering good and bad links.

• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is most commonly used to track the rankings of individual key words and URLS. A tool like this is needed to gauge progress and/or identify a dip in rankings. For people looking to monitor SEO for their clients, PRT is a very affordable option in the industry.

Ranking metrics indicate keyword position fluxuation in the SERPS. The red values indicate a drop in keyword rankings while the green values displayed show an increase in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying key phrases that you want rank for. You can customize geo-specific location settings to uncover search volume in a specified city and state like El Cerrito, California. These key words that you find and begin targeting will be the same keywords that you monitor in Pro Rank Tracker. Another useful feature is the search graph, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.

Identifying locally searched phrases is helpful for anyone trying to rank in California.


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El Cerrito Off Page SEO

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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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