El Dorado Off Page Optimization Services For Business Websites

Off Page SEO

Off site optimization refers to other web properties and the links coming from those properties. These links are called backlinks. The referring site can be another blog or business, a social property like Youtube, a citation, or blog comment linking back to your property. There are many other ways of receiving backlinks, but these are common and are typically easy to get.

• Link Outreach – You have probablyI’m sure you have done business with someone else that has a website, or you have friends or networking associates that have websites. Just reach out to any of these individuals in El Dorado and ask them to include an article about you or your company on the site. My suggestion is that you write it to save them the time. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by linking to their site from your property. Also note, if they have a Google verified address in El Dorado and you are wanting to rank for a local El Dorado service term, that will be a positive geo relevance factor.

• Social Platforms – By setting up social accounts like Facebook, Twitter, Youtube, and Reddit you have the ability to send links to your property from the account profile. You can also link out from a post within these platforms. Lots of ways to create links, just need to get creative.

• Citations – Citations are a great way to create a referral link. Creating profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only have a local presence in El Dorado, Kansas on those profiles but to also backlink to your page from that profile.

• User Comments – I have experienced personal success finding sites on the web that were relevant to our web page and commenting on them with a backlink to our webpage. Without being a spammer, search for an relevant blog post, comment and engage the community, and leave a link in your comment that refers back to your site. That is a comment link.

Software Subscriptions For Off Page SEO

There are other options to the optimization tools that Google makes available, there are other utilities that help you monitor site traffic, referral traffic, referral links, page rankings, and other analytic tools. Monitoring the healthy condition of your site and keeping a nice referral link profile is absolutely necessary for ranking your site. Here are some of the interfaces and some information on how they could help you with your off page SEO.

• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to view inbound links, find link building opportunities, locate bad referral links, check on a websites domain authority, and page authority. Moz provides other tools that are must haves for SEO. Check out Moz local (metrics specific to El Dorado and the surrounding areas) and their plethora of limited but free SEO optimization software interfaces for those of you that are just getting established.

DA and PA are important metrics in SEO. Use this software to evaluate the metrics on your site.

• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your sites SEO. For individuals overseeing an SEO agency, this software allows you to maintain and keep track of sudden changes with a clients online presence. Many of the tools offered in this interface are keyword position tracking, site audits, social tracking, brand monitoring, outbound link audits, lead gen management, keyword rank analytics, domain analytics, and more.

Tracking keyword positions and web traffic are really important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – Another very useful piece of software that allows you to monitor the condition of your web site. Most of the tools available within Ahrefs are a lot like those found on SEM Rush, but there are really unique tools that have made Ahrefs a must have tool for any SEO. Ahrefs includes a site explorer, content explorer, keyword research tool, batch analytics, link explorer, and lots more.

The link profile explorer is a great piece of software used for discovering links pointing to your web site. This is useful for finding good and bad back links.

• PRT – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is primarily used to monitor the movement of unique keywords and URLS. A tool such as this is needed to monitor progress and/or spot a drop in rankings. For agencies looking to monitor SEO for clients, PRT is an affordable option.

Ranking stats indicate keyword position fluxuation in the SERPS. The red values indicate a drop in keyword rankings while the green values show an increase in rankings.

• Keyword Tool – (http://keywordtool.io/) – This software tool is great for finding key terms that you want to rank your site for. You can choose geo-specific location settings to locate keyword search volume in a specific city and state like El Dorado, Kansas. These keywords that you locate and begin targeting will be the same keywords that you track in Pro Rank Tracker. Another helpful feature is the search volume chart, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.

finding locally searched key terms is beneficial to anyone trying to rank in Kansas.


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El Dorado Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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