Off Site Optimization
Off site optimization refers to other web sites and the inbound links coming from them. Those links are called backlinks. The referring site can be another blog or company site, a social property like Instagram, a citation, or social comment linking back to your property. There are many other ways of getting authority backlinks, but these are common and usually easy to get.
• Link Outreach – Most likely you have done business with another company that has a site, or you have an acquaintance or networking associates that have personal site. Take the time to reach out to anyone of these connections in Emeryville and ask them to post an article about you or your products on there. My suggestion is that you produce it to save them the inconvenience. Be sure to create a website and return the favor to them by building a link to their page from yours. Also note, if they have a Google verified address in Emeryville and you are wanting to rank for a local Emeryville service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social properties like Facebook, G+, Youtube, and Reddit you have the ability to send links to your website from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a legitimate way to build a referral link. Creating business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only have a local presence in Emeryville, California on those platforms but to also backlink to your web page from that property.
• Comments – I have experienced personal success locating blogs on the web that were relevant to our site and leaving a comment on them with a link back to my site. Do not be a spammer, search for an relevant article, leave a comment and engage the community, and leave a backlink in your comment that refers back to your page. That my friends is a backlink.
Off Site SEO Software Tools
There are other options to the SEO tools that Google makes available, there are plenty of other utilities that help you monitor traffic, authority links, referral links, page rankings, and many other analytic tools. Guarding the healthy condition of your web site and maintaining a clean referral link profile is absolutely necessary for ranking your property. Here are a few of the software interfaces and some basic info on how they can help you with your off site optimization.
• MOZ OSE – (https://moz.com/) – MOZ Open Site Explorer allows you to locate backlinks, find link building opportunities, discover unwanted links, check a web sites domain authority, and page authority. Moz provides other useful tools that are proven useful for SEO. Check out Moz local (metrics exclusive to Emeryville and the surrounding neighborhoods) and the plethora of limited but free SEO dashboards for you guys that are just getting started.
DA and PA are very important metrics in the SEO world. You can use this tool to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for maintaining your websites SEO. For individuals managing an SEO business, this tool allows you to monitor and keep track of any changes with a businesses online property. Most of the service software offered through this dashboard are position tracking, website audits, social management, profile monitoring, backlink audits, lead gen management, keyword analytics, domain health, and much more.
Tracking keyword positions and traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive dashboard that gives you the opportunity to monitor the condition of your web site. The tools available within Ahrefs are similar to those seen on SEM Rush, but there are very unique tools that have made Ahrefs a must get subscription for any SEO. Ahrefs includes a site explorer, content explorer, keyword research tool, batch analytics, backlink explorer, and much more.
The referral link profile explorer is a great tool we use for locating back links pointing to your web site. This is useful for identifying good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is an online based SEO software tool that is mostly used to track the movement of individual key words and URLS. A tool like this is required to gauge progress and/or identify a dip in rankings. For people looking to monitor SEO for clients, Pro Rank Tracker is a pretty affordable industry option.
Ranking details indicate position fluxuation in the SERPS. The red values seen indicate a dip in rankings while the green values seen indicate an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying key terms that you want to rank your page for. You can configure specific location settings to pin-point keyword search volume in a specific city and state like Emeryville, California. These key terms that you find and begin to target will be the same keywords that you follow in PRT. Another useful tool is the search volume info, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched terms is valuable to anyone trying to rank in California.
Emeryville Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.