Off Page SEO
Off site optimization refers to other sites and the inbound links coming from those pages. Those links are called backlinks. The referring web site can be another blog or business website, a social property like Pinterest, a citation, or article comment linking back to your site. There are other means of getting referral links, but these are common and are typically easy to get.
• Link Outreach – You have probablyI’m sure you have done business with another business that has a site, or you have friends or networking associates that have sites. Just reach out to one of these associates in Emporia and ask them to include an article about you or your services on the site. My recommendation is that you create it to save them the time. Be sure to create a property and return the favor to them by building a link to their site from your site. Also note, if they have a Google verified address in Emporia and you are wanting to rank for a local Emporia service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social profiles like Instagram, Twitter, Pinterest, and Flickr you have the option to send no follow links to your website from the user profile. You can also link out from a post within these platforms. Lots of ways to create links, just need to get creative.
• Citations – Citations are a fantastic way to produce a an inbound link. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only have a local presence in Emporia, Kansas on those profiles but to also send nofollow backlinks to your website from that profile.
• User Comments – I have experienced personal success locating sites on the web that were relevant to our site and leaving a comment on them with a link back to my site. Do not be a spammer, locate an interesting article, comment and engage with the community, then leave a backlink in your comment that refers back to your website. That my friends is a backlink.
Tools For Off Page SEO
There are other options to the tools that Google provides, there are many other utilities that assist you with monitoring traffic, referral traffic, referral links, rankings, and many other analytics. Guarding the health of your web page and maintaining a authoritative referral link profile is absolutely necessary for ranking your site. Here are some of the dashboards and some basic info on how they can assist you with your off site optimization.
• Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to inspect inbound links, find linking opportunities, locate suspicious referral links, check a sites domain authority, and page authority. MOZ provides other useful tools that are irreplaceable for agencies. Take a look at MOZ local (metrics specific to Emporia and the surrounding cities) and their plethora of free SEO tools for those of you that are just getting started.
Domain Authority and PA are very important metrics in the SEO world. Use this software to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for monitoring your websites optimization. For folks overseeing an SEO agency, this tool also allows you to monitor and track any changes with a clients online property. Most of the service software offered through this interface are keyword position tracking, web site audits, social media managment, profile monitoring, link audits, lead gen management, keyword rank analytics, domain metrics, and more.
Tracking keywords and traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient tool that allows you to monitor the condition of your web site. Many of the features made available within Ahrefs are a lot like those seen on SEM Rush, but there are some specialized tools that have made Ahrefs a must have resource for any SEO agency. Ahrefs has a website explorer, content crawler, keyword explorer, batch analytics, referral link explorer, and lots more.
The backlink profile explorer is a great tool we use for identifying inbound links pointing to your website. This is helpful for discovering good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is most commonly used to follow the rankings of individual keywords and URLS. A tool such as this is required to gauge movement and/or spot a dip in the SERPS. For businesses looking to manage SEO for their clients, PRT is a pretty affordable industry option.
Ranking statistics refer to position fluxuation in the SERPS. The red values seen represent a drop in keyword rankings while the green values seen show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying key phrases that you want to rank your site for. You can configure geo-specific location settings to identify search volume in a specific city and state like Emporia, Kansas. These keywords that you find and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another useful feature is the search volume graph, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched key terms is beneficial to anyone trying to rank in Kansas.
Emporia Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.